What you need to know about sports marketing in 2017

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Campaign 18:05 March 06, 2017

The five things you need to know today Most read Red Bull's own goal is a cautionary tale for brands Simon Gwynn A German backlash against the commercialisation of football is a cautionary tale for brands. Tech Subservient virtual assistants show tech still lags behind in diversity Amanda McKenna Why are all virtual assistants given a female name and voice? Advertising Celebrating 100 years of iconic British advertising John Tylee As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years - from wartime posters to the 1960s 'golden age' to a drumming gorilla. Marketing What you need to know about sports marketing in 2017 and beyond Suzy Bashford Key trends for marketers and agencies who want to win in today's sports marketing environment. Media ITV wins free retransmission battle Omar Oakes ITV has won a court battle over retransmission fees that could set up a similar battle with Virgin Media later this year. Also in the news The day social media peaked: 16/02/17 Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal? Don't forget about ethnic minority communities this women's day Marketers are beginning to address the needs of BAME women but there's still a long way to go. Two seconds aren't enough to solve online ad problems Effectiveness measurement, language and context are just some of the issues our industry must tackle. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Put your brand's eggs in one basket this Easter Getmemedia Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Communications Executive Competitive Muller, Aldershot Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Designer / Art Director £30-40K (DOE) Stellar, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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