Saturday 11 March 2017

Saturday edition: KFC moves ad account | Pay joins Grey | Havas unites creative and media

 

Campaign: Agencies

Campaign: Agencies
March 11, 2017
KFC awards creative account to Mother
KFC awards creative account to Mother

Omar Oakes

KFC has awarded its advertising account to Mother, bringing an end to a 15-year relationship with Bartle Bogle Hegarty.

Caroline Pay joins Grey to form all-female creative leadership team
Caroline Pay joins Grey to form all-female creative leadership team

Kate Magee

Grey London has hired Caroline Pay to run its creative department alongside Vicki Maguire.

Omnicom UK senior leadership team now 48% female
Omnicom UK senior leadership team now 48% female

Kate Magee

Omnicom Group has announced that 48% of its UK senior management team is made up of women.

Havas Group unites creative and media divisions under one P&L
Havas Group unites creative and media divisions under one P&L

Emily Tan

Starting today, Havas Creative Group and Havas Media Group will no longer exist as divisions but will become business units under one regional P&L.

Domino's kicks off creative contest
Domino's kicks off creative contest

Omar Oakes

Domino's is reviewing its above-the-line business in the UK, with incumbent Iris declining to repitch.

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign
Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Simon Gwynn

Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign.

JWT London hands social channels over to private schoolgirls
JWT London hands social channels over to private schoolgirls

Emily Tan

J Walter Thompson is putting its social channels in the hands of the four private schoolgirls who won its Young Tribes Day pitch contest in honour of International Women's Day.

IPA names adland's 'game changers' from last 100 years
IPA names adland's 'game changers' from last 100 years

Omar Oakes

The IPA has listed nearly 50 people who stand out as having a major influence on the UK advertising industry in the last century.

Vizeum is biggest riser in agency billings rankings
Vizeum is biggest riser in agency billings rankings

Gurjit Degun

Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in 2016.

Candy Crush owner King calls ad pitch
Candy Crush owner King calls ad pitch

Gurjit Degun

The owner of Candy Crush Saga is reviewing its global creative account following its 2015 sale to gaming giant Activision.

Agencies' bundled team solutions have a human cost
Agencies' bundled team solutions have a human cost

Jeremy Lee

With holding companies offering bundled team solutions to advertisers, the people who work on such accounts are often just human collateral.

Dairy trade unites for marketing drive
Dairy trade unites for marketing drive

Maisie McCabe

The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.

Guinness appoints R/GA as digital agency of record
Guinness appoints R/GA as digital agency of record

Gurjit Degun

Guinness, the stout brand owned by Diageo, has added R/GA London to its roster of agencies after a competitive pitch process.

Cancer Research UK encourages women to unite in new Race for Life ads
Cancer Research UK encourages women to unite in new Race for Life ads

Omar Oakes

Cancer Research UK's new campaign for its annual Race for Life event stitches together real-life experiences in ads to encourage women to unite in beating cancer.

Sound advice: How to reach new audiences through streaming audio
Promoted
Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears

How to manage your brand reputation when recruiting
Promoted
How to manage your brand reputation when recruiting

Tom Howe

Tom Howe, managing partner at The Jefferson Group, emphasises the importance of building positive relationships with candidates throughout the hiring process.

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