Saturday edition: What you need to know about sports marketing in 2017 and beyond | Red Bull's own goal is a cautionary tale for brands and more...

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Campaign: Brands March 11, 2017

Brand news and analysis, powered by Marketing What you need to know about sports marketing in 2017 and beyond Suzy Bashford Key trends for marketers and agencies who want to win in today's sports marketing environment. Red Bull's own goal is a cautionary tale for brands Simon Gwynn A German backlash against the commercialisation of football is a cautionary tale for brands. John Lewis ramps up digital in-store experience with £4m mobile investment Simon Gwynn John Lewis is spending £4m on iPhones for 8,000 shop floor employees across 20 of its stores in a bid to strengthen its cross-channel consumer experience. Sexy vodka ad banned by ASA Simon Gwynn Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking. Why emotional analytics are the next frontier Suzy Bashford Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands. The day social media peaked: 16/02/17 Andy Pemberton Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal? Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign Simon Gwynn Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign. Why marketers should take note of Facebook and Amazon's moves in digital audio Nadia Holmes What are the reasons behind moves towards digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media. Marketing is in crisis, warns BT brand chief Sonoo Singh The future of marketing is in an "existential crisis" because it remains under-invested and underprepared, BT's chief brand marketing officer Zaid Al-Qassab has warned. Dairy trade unites for marketing drive Maisie McCabe The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers. John Lewis rapped for 'unfair' Black Friday Apple Watch deal Simon Gwynn John Lewis has been reprimanded by the Advertising Standards Authority for making a reduced-price Apple Watch unavailable to buy over the Black Friday weekend in November, despite the item remaining in stock. Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture Promoted How to manage your brand reputation when recruiting Tom Howe Tom Howe, managing partner at The Jefferson Group, emphasises the importance of building positive relationships with candidates throughout the hiring process. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Marketing & Communications Officer - Fundraising - Association £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager, Advertising Agency - £45K £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Milton Keynes, Buckinghamshire / Bedfordshire, Biggleswade / Bedfordshire, Bedford Marketing Manager (Publishing & Events) £28000 - £32000 per annum + great benefits Regan & Dean Recruitment Limited, West London, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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