School Reports are here: which agencies came top of the class?

 

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Campaign: Agencies March 16, 2017

The agencies that came top of the class in Campaign's School Reports Jeremy Lee Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention. Welcome to Campaign's School Reports 2017 Claire Beale Looking back on the rollercoaster of 2016, holding on tight and keeping a straight course was actually quite some achievement. Grey London shoots up billings rankings Gurjit Degun Grey London had the biggest proportional rise in billings in 2016 among the top ten ad agencies. Neil Christie promoted to global W&K network role Simon Gwynn Neil Christie, managing director at Wieden & Kennedy London, has been promoted to the global role of chief operating officer. Bolloré: Havas overhaul will be worth the pain Havas Group chief executive Yannick Bolloré sat down with Campaign to give details of the company's new approach merging creative and media. Accenture's next move: in-house trading desks Gideon Spanier Accenture Interactive's move to help brands set up in-house media trading desks is "a big disruption" that potentially threatens media agencies, according to Pippa Dunn, the former chief marketing officer of EE. BBH splits with Britvic ahead of ad review Gurjit Degun Britvic, the soft drinks business, is reviewing its creative agency roster in a bid to "streamline agency support services". Lucky Enterprises hires Mike Mathieson as CEO Gurjit Degun Mike Mathieson, the founder of Cake, is joining Lucky Enterprises as its first chief executive. Dentsu Aegis uses gaming to attract diverse talent Emily Tan Dentsu Aegis Network UK has started using mobile gaming as a means to recruit entry-level talent from diverse backgrounds. A view from Dave Trott: Idiots' guide to technology Dave Trott Richard Shotton, of Zenith Optimedia, showed me an article in The New Yorker. M&C Saatchi UK sees profits fall 8.4% Gurjit Degun M&C Saatchi's pre-tax profits fell 8.4% year on year to £6.5m in the year to 31 December 2016 in the UK. M&C Saatchi raids Leo Burnett for creatives Simon Gwynn M&C Saatchi has hired Leo Burnett creative director Matt Lee as joint deputy executive creative director. Kitcatt Nohr and Chemistry to merge into DigitasLBi Maisie McCabe Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist hub. Vodafone picks OgilvyOne for customer acquisition Gurjit Degun Vodafone has appointed OgilvyOne to lead its customer acquisition programme. Creature of London picks up British Red Cross Gurjit Degun The British Red Cross has appointed Creature of London to handle its creative and strategy work. Promoted Can you make an impression with standout creative? Eleanor Hawkins Campaign, Primesight and Talenthouse are looking for the next standout large-format creative with their final creative callout in the series, aiming to put one creative and one charity in the spotlight. The Work Pick of the week: MailChimp "JailBlimp" by Droga5 Maria Iu Maria Iu choked on her popcorn watching this ad at the cinema. Turkey of the week: Cadbury Dairy Milk "A match made in heaven" by The Story Lab Simon Gwynn Simon Gwynn thinks Mondelez is barking up the wrong tree in this brand crossover campaign. KFC "How to make Irish chicken even more Irish" by BBH London Susan Billinge KFC hasn't had to resort to using any stereotypes at all to promote its latest product, the St Patrick's Day-themed bucket. More Promoted Building brands with emotion: as personal as it gets Emma Tranter, Cancer Research UK Cancer Research UK tells of the challenge of building an emotional connection despite the highly charged subject that sits at the heart of its work. 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