eBay hires new agency | WPP enjoys record year | Dove 'Real beauty' returns

 

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Campaign: Agencies March 03, 2017

EBay chooses VCCP as lead creative agency for Europe Emily Tan EBay has appointed VCCP as its lead creative agency following a competitive pitch. WPP enjoys record year as net profit leaps 20.6% to £1.5bn Emily Tan WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to £1.5bn. How Tom Tagholm personified the voice in your head for anti-gambling ads Brittaney Kiefer Tom Tagholm directed GambleAware's debut ads, which are aimed at young people at risk of problem-gambling. Ask Bullmore: How do I get my boss to embrace flexible working? Jeremy Bullmore Jeremy Bullmore, Campaign's agony uncle, has some words of advice for an employee who questions their agency's commitment to flexible working. Q&A: Verizon's first CCO Andrew McKechnie on building in-house creative, brand simplicity and agency collaboration Eleftheria Parpis The telco giant's new creative marketing unit will be "a central hub for excellence" and "innovation," says McKechnie, a former global creative director at Apple. M&C Saatchi's MacLennan: It's the age of the independent Faaez Samadi The worldwide chief executive of M&C Saatchi says today's economic, political and social climate represents a significant challenge for the large agency networks. Clients can be as terrible as they want, says Grey London's Wiktor Skoog Wiktor Skoog Grey London's strategy director shares his lessons from the career ladder. Wins this week: EBay, Deliveroo, Vimto Staff Campaign's weekly round-up of advertising and media account moves Brands use tech to help endangered animals in 'March for giants' campaign Suzanne Bidlake A herd of 3D digital elephants created by 18 Feet & Rising will march across the world to end the slaughter of endangered animals in Africa. LiveFi and Itch Experience merge to create Lively Yasmin Arrigo LiveFi, the live streaming and tech company, has merged with Itch Experience to create Lively, a creative agency with a client base including Twitter, Mazda and Hostelworld. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears The Work Dove "Real beauty pledge" by Mariotestino+ Dove's "Real beauty" campaign has returned with 30 portraits shot by renowned fashion photographer Mario Testino. Metcalfe's Skinny "Pop it like it's Metcalfe's" by Joint Joint is helping to relaunch Metcalfe's Skinny popcorn with a campaign that brings to life the brand's playful and light-hearted personality. More TRENDING Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Nils Leonard launches eco-friendly coffee brand Kate Magee Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Senior Account Director - B2B integrated agency £50-65k plus benefits The Jefferson Group, Central London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater) Director of Experience Design Competitive Isobar, London (Central), London (Greater) Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London

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