McDonald's home delivery could be on its way | 'This girl can' returns to shake up the world of #femvertising | Google: We got balance wrong on 'educating' advertisers about brand safety on YouTube

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Campaign: Brands March 03, 2017

Brand news and analysis, powered by Marketing McDonald's home delivery could be on its way Simon Gwynn McDonald's is "uniquely positioned to become the global leader in delivery", the fast-food chain said yesterday, as it announced that it could be bringing home delivery to markets including the UK. 'This girl can' returns to shake up the world of #femvertising Be On Social video experts at Be On review "This girl can". Google: We got balance wrong on 'educating' advertisers about brand safety on YouTube Gideon Spanier Google has admitted "we haven't done a good enough job" of "educating" advertisers and other players in the digital media supply chain about where their ads will appear. Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch Simon Gwynn Disney has unveiled a seven-strong plinth of brand partners for this month's release of the latest live action adaptation of its animated films, Beauty and the Beast. Google's Matt Brittin on tax, Brexit and the future of the internet Matthew Gwyther Being a boss at the most powerful tech company on the planet is a prized job. But it brings its own set of challenges, as Google's EMEA president has found out - from ethical dilemmas to facing questions from MPs about tax and his salary. Brands use tech to help endangered animals in 'March for giants' campaign Suzanne Bidlake A herd of 3D digital elephants created by 18 Feet & Rising will march across the world to end the slaughter of endangered animals in Africa. Tesco launches 'purpose-driven' campaign to tackle food waste Omar Oakes Tesco has launched its first press campaign about its commitment to tackle food waste, with chief executive Dave Lewis hailing a "purpose-driven" brand purpose as a way of building consumer trust. Ask Bullmore: How do I get my boss to embrace flexible working? Jeremy Bullmore Jeremy Bullmore, Campaign's agony uncle, has some words of advice for an employee who questions their agency's commitment to flexible working. Wins this week: EBay, Deliveroo, Vimto Staff Campaign's weekly round-up of advertising and media account moves Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Subscriptions Marketing Manager £32,000-£36,000 (inc bonus) Lloyd Recruitment Services, Croydon (City/Town), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Digital Marketing Manager - Events £28-35K Lloyd Recruitment Services, Twickenham, London (Greater) Senior Marketing Manager – Acquisition and Brand Competitive Salary + benefits PSD Group, Milton Keynes Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Digital Account Manager £25-28,000 per annum + benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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