Yorkshire Tea enlists celebs in biggest-ever campaign | Brands challenged to keep up with the pace of tech | Vodafone marketer Lowes: 'I'm a sitting duck'

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Campaign: Brands March 02, 2017

Brand news and analysis, powered by Marketing Yorkshire Tea enlists celebs in biggest-ever campaign Brittaney Kiefer Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. Brands challenged to keep up with the pace of tech Simon Gwynn If there was a unifying trend among the conversations at Mobile World Congress in Barcelona this week, it might have been the acceleration of technology beyond the point at which humans can understand and exploit it. Vodafone marketer Lowes: 'I'm a sitting duck' Daniel Farey-Jones Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while working under the constant threat of short-term budget cutbacks. O2 unveils blue rabbit mascot for live experiences campaign Omar Oakes O2 has unveiled a blue rabbit brand mascot in a new ad campaign promoting live experiences. P&G launches equal pay campaign ahead of International Women's Day Emily Tan Procter & Gamble is adding its bit to the fight for equal pay with a new corporate ad, launched in the run-up to International Women's Day. Mother partners Pippa Dunn for marketing joint venture Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands. Why content activism can save brands from the tyranny of always-on Ria Campbell Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Hello Fresh launches pop-up store designed by Hot Pickle Emily Tan Hello Fresh, the online meal delivery company, is opening its first physical retail presence in London's Old Street. Indictment adds to Samsung's reputation woes, or does it? Matthew Miller With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road." Or, perhaps the scandal will have no impact whatsoever. Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Subscriptions Marketing Manager £32,000-£36,000 (inc bonus) Lloyd Recruitment Services, Croydon (City/Town), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Digital Marketing Manager - Events £28-35K Lloyd Recruitment Services, Twickenham, London (Greater) Senior Marketing Manager – Acquisition and Brand Competitive Salary + benefits PSD Group, Milton Keynes Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Research & Insight Project Manager Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire

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