KFC hires new agency | 6 stereotypes of women in advertising | Cancer Research UK launches ad

 

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Campaign: Agencies March 07, 2017

KFC awards creative account to Mother Omar Oakes KFC has awarded its advertising account to Mother, bringing an end to a 15-year relationship with Bartle Bogle Hegarty. Six stereotypes of women in advertising Nicola Kemp Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising. Cancer Research UK encourages women to unite in new Race for Life ads Omar Oakes Cancer Research UK's new campaign for its annual Race for Life event stitches together real-life experiences in ads to encourage women to unite in beating cancer. Constantly interrupted by men in the office? There's an app for that. I-Hsien Sherwood BETC Sao Paolo creates the 'Woman Interrupted' app to monitor 'manterrupting' at work The 21st century woman: Why advertisers can't define her and shouldn't seek to Debbie Klein Most UK women feel that brands do not accurately represent them. That's because we often think of women as a single entity. British industry is missing out because of gender inequality Paul Frampton When we limit the opportunities for strong, intelligent and passionate women to lead our businesses, we are all losing out. JWT London hands social channels over to private schoolgirls Emily Tan J Walter Thompson is putting its social channels in the hands of the four private schoolgirls who won its Young Tribes Day pitch contest in honour of International Women's Day. The rise and gall of Saatchi & Saatchi A new book looks back at the heady days of an advertising icon through the eyes of the creatives, suits, PAs and directors who worked there. Here are some of its best bits. Maurice Lévy: entrepreneurs can overcome the schism of Brexit Simon Gwynn Outgoing Publicis Groupe boss Maurice Lévy has hailed the ability of the business community - especially start-ups - to overcome political divisions. Cannes Lions MD Jose Papa: 'I challenge any festival to be as diverse as ours' Raahil Chopra The recently appointed MD of Cannes Lions in an exclusive chat with Campaign India. In search of the marketing theory of everything Craig Mawdsley We're all still figuring out the one marketing formula to rule them all. Why can't creatives and technologists be friends? John Cunningham and Thomas Stelter While the industry embraces data and creativity, it often leaves the tech team behind, write Possible's global chief technology officer and vp of emerging solutions. Promoted Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. The Work Coca-Cola "Pool boy" by Santo Many brands have invited derision for tacking diversity onto marketing efforts, but Coca-Cola subtly weaves LGBT inclusivity into the latest instalment of its "Taste the feeling" campaign. UBS "Brand campaign IWD" by Publicis London UBS has launched a brand campaign ahead of International Women's Day to highlight its gender diversity initiatives. National Counter Terrorism Police "Code: Severe" by Abbott Mead Vickers BBDO A podcast series might not be the first thing that springs to mind when devising ways to combat terrorism, but the National Counter Terrorism Police is hoping these previously untold stories will inspire people to join the cause. More TRENDING What you need to know about sports marketing in 2017 and beyond Suzy Bashford Key trends for marketers and agencies who want to win in today's sports marketing environment. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Director (Business/Strategy/Creative) Salary - £Competitive + bonus + enticing benefits Mavis Recruitment, London (Central), London (Greater) Client Services Director - B2B Demand Generation Comms Agency £85-120k plus benefits The Jefferson Group, Central London Proposal Writer - RFP/RFI - Financial Services £50000 - £55000 per annum + 6 month FTC contract Regan & Dean Recruitment Limited, London Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater)

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