Buoyant supermarket sales fend off Brexit blues | John Lewis ramps up digital in-store experience | Cancer Research UK encourages women to unite in new Race for Life ads

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Campaign: Brands March 07, 2017

Brand news and analysis, powered by Marketing Buoyant supermarket sales fend off Brexit blues Simon Gwynn Supermarket sales grew at their fastest rate for two-and-a-half years in the 12 weeks to 26 February, the latest Kantar data shows, with almost every major retailer enjoying a bump in sales. John Lewis ramps up digital in-store experience with £4m mobile investment Simon Gwynn John Lewis is spending £4m on iPhones for 8,000 shop floor employees across 20 of its stores in a bid to strengthen its cross-channel consumer experience. Cancer Research UK encourages women to unite in new Race for Life ads Omar Oakes Cancer Research UK's new campaign for its annual Race for Life event stitches together real-life experiences in ads to encourage women to unite in beating cancer. In search of the marketing theory of everything Craig Mawdsley We're all still figuring out the one marketing formula to rule them all. Alex Aiken: Be brave in developing a strategy to change behaviour for the good Alex Aiken The executive director of the Government Communication Service shares some advice that has helped him throughout his career. Are brands responsible for the internet's future? John Tylee Will a more questioning approach by brands also become a significant issue for media owners on the web? AO.com to sponsor Britain's Got Talent Emily Tan Online electricals retailer, AO.com has signed an estimated £6m deal to sponsor ITV's Britain's Got Talent. The 21st century woman: Why advertisers can't define her and shouldn't seek to Debbie Klein Most UK women feel that brands do not accurately represent them. That's because we often think of women as a single entity. Six stereotypes of women in advertising Nicola Kemp Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising. Find your craft and its chair Helen Edwards The chair is a designer's acid test. What's the equivalent for our disciplines? Maurice Lévy: entrepreneurs can overcome the schism of Brexit Simon Gwynn Outgoing Publicis Groupe boss Maurice Lévy has hailed the ability of the business community - especially start-ups - to overcome political divisions. Mead Johnson and Vinamilk suspend Vietnam YouTube ads due to government probe Faaez Samadi Big names such as Vinamilk and Mead Johnson have halted activity following a government warning about ads appearing on illegal content. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Bedfordshire, Biggleswade / Bedfordshire, Bedford / Buckinghamshire, Milton Keynes Marketing & Communications Officer - Fundraising - Association £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager, Advertising Agency - £45K £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Milton Keynes, Buckinghamshire / Bedfordshire, Biggleswade / Bedfordshire, Bedford Marketing Manager (Publishing & Events) £28000 - £32000 per annum + great benefits Regan & Dean Recruitment Limited, West London, London Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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