Sky tops adspend table as major retailers tighten belts | Broadcasters boosted by YouTube brand boycott

View in web browser | Add to safe senders list

Campaign Breakfast Briefing March 30, 2017

Sky tops adspend table as major retailers tighten belts Gemma Charles Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed.. Broadcasters boosted by YouTube brand boycott Gideon Spanier Channel 4, ITV and Sky have seen a jump in ad revenues for their video-on-demand platforms as a result of advertisers boycotting YouTube. Experian reviews creative and media Omar Oakes Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Barrie Brien steps down as Creston CEO Gurjit Degun Barrie Brien, the group chief executive at Creston, is leaving to "seek new challenges". Chocolate bars could shrink by 20% in move to cut sugar and tackle obesity in kids Ben Bold Chocolate bars, biscuits and cakes could shrink following a challenge by Public Health England to food manufacturers to cut sugar in their products by 5% this year and 20% by 2020. Poundland ups stakes in value fashion with Pep&Co roll out Ben Bold Poundland is attempting to compete with the likes of Asda's George by rolling out value fashion brand Pep&Co across more than 100 of its stores. Why one 22-year-old invested all his savings in Snap Timothy Armoo Timothy Armoo's faith in Snapchat is so great he's founded an agency to help marketers use it, and now he's spent his life-savings on their shares. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech Promoted The future of content: the agency, the media owner and the influencer Edward Craig Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000