Disney, Just Eat and Philips on nurturing a brand | Sainsbury's has Argos to thank for latest sales growth | Influencer marketing is a bubble, and it's about to burst

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Campaign: Brands March 16, 2017

Brand news and analysis, powered by Marketing Disney, Just Eat and Philips on nurturing a brand Simon Gwynn Top marketers from Disney, Just Eat and Philips spoke at the Guardian Changing Media Summit in London yesterday about their approach to brand building. Sainsbury's has Argos to thank for latest sales growth Emily Tan Sainsbury's like-for-like sales in its fourth quarter were down 0.5% - but the performance of Argos, which it acquired last year, pulled the group into positive sales growth of 0.3%. Influencer marketing is a bubble, and it's about to burst Callum McCahon The industry needs to drastically change its approach to influencer marketing, argues Born Social's strategy director. Still inconvenient: Al Gore returns with second climate change film Simon Gwynn Former US vice-president Al Gore will appear at Advertising Week Europe next week to discuss his new documentary, An Inconvenient Sequel: Truth To Power. Deliveroo will live or die by its customer reviews Marina Cheal The power of social media means that delivered food can't afford to be anything less than perfect. A view from Dave Trott: Idiots' guide to technology Dave Trott Richard Shotton, of Zenith Optimedia, showed me an article in The New Yorker. BBH splits with Britvic ahead of ad review Gurjit Degun Britvic, the soft drinks business, is reviewing its creative agency roster in a bid to "streamline agency support services". Big tech and media activations eclipse startups at SXSW this year Ilyse Liffreing IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Marketing Executive/Marketing Manager (events) £26000 - £28000 per annum + profit share + benefits! Regan & Dean Recruitment Limited, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Key Account Director / Sales Manager - Online Recruitment £60K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Content Marketing Editor - Financial Services £50000 - £70000 per annum + excellent benefits Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Marketing Manager - New Product Development £44,128 Macmillan Cancer Support, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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