More than a third of adspend to go to mobile in 2017 | How we depict women is set to change

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Campaign: Media March 08, 2017

Media news and analysis, powered by Media Week More than a third of adspend to go to mobile in 2017 Emily Tan Mobile adspend in the UK will reach nearly £7bn this year, representing more than a third of UK media ad investment. How we depict women is set to change Rebecca Swift Getty Images' Rebecca Swift is optimistic about how women will continue to be depicted in imagery. Facebook to include multi-device and multi-platform measurement in Business Manager Emily Tan Facebook has launched a new service that will allow brands to measure both reach and attribution of Facebook, Instagram and Audience Network alongside other publishers. AO.com to sponsor Britain's Got Talent Emily Tan Online electrical retailer, AO.com has signed an estimated £6m deal to sponsor ITV's Britain's Got Talent. Radio Times editor Ben Preston joins The Sunday Times Omar Oakes Radio Times editor Ben Preston is returning to the Murdoch fold as an executive editor of The Sunday Times. Mead Johnson and Vinamilk suspend Vietnam YouTube ads due to government probe Faaez Samadi Big names such as Vinamilk and Mead Johnson have halted activity following a government warning about ads appearing on illegal content. Salesforce launches CRM AI platform Einstein globally Emily Tan Salesforce has rolled out Einstein AI to all its customers and launched image recognition function, Einstein Vision. Why marketers should take note of Facebook and Amazon's moves in digital audio Nadia Holmes What are the reasons behind moves towards digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media. My Media Week: Richard Dunmall, Media IQ Richard Dunmall Richard Dunmall, president at Media IQ, lunches with Claudine Collins, tries his (very British) hand at a boom cycle class, firms up Advertising Week plans and reveals his man crush. Movers and shakers: Publicis, Mindshare, Argos, Karmarama, O&M, Grey and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Programmatic Sales Manager £40000 - £60000 per annum + bonus Ultimate Asset, London, West End Rockstar Mega Booking Machine - £60k + bonus £40000 - £60000 per annum + bonus Ultimate Asset, West End, London Communications Coordinator (International Sports) competitive + benefits! Regan & Dean Recruitment Limited, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Digital Marketing Consultant £40000 - £55000 per annum + Excellent benefits + bonus Bodhi Resourcing, London Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Content Assistant - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Advertising Sales Executive Competitive Smartology, London Account Manager - Cinema Up to £35,000 plus bonus Onroot, London (Central), London (Greater)

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