Publicis London poaches A&E/DDB's Dom Boyd | Tesco slashes range of Heineken products

View in web browser | Add to safe senders list

Campaign 18:05 March 22, 2017

The five things you need to know today Most read Publicis London poaches A&E/DDB's Dom Boyd to be CSO Kate Magee Publicis London has appointed Adam & Eve/DDB's Dom Boyd as its chief strategy officer. Tech Bridging the gap to empathy: realising technology's cognitive capabilities for brands Ravleen Beeston The fundamental distinction between technology and humans is empathy, but things are changing fast, says Ravleen Beeston. Advertising Mars emotional measurement research proves the eyes are the window to the sales Simon Gwynn Facial reactions can predict the sales lift of an ad with 75% accuracy, a major study by the Mars company has found - offering hope that pre-testing can lead to the creation of more effective campaigns. Marketing Tesco slashes range of Heineken products Simon Gwynn Tesco has stopped selling a large range of brands and pack sizes from Heineken in a move that could signal friction over Brexit-driven price rises. Media My Media Week: Jonathan Harman, Royal Mail MarketReach Hayley Hayes Jonathan Harman, managing director at Royal Mail MarketReach, has spent his media week assessing the results of the "Mailmen" campaign, discussing mental health issues with Oystercatchers, and playing the Cajon. Also in the news Movers and shakers: DigitasLBi, London Evening Standard, Isobar, Trinity Mirror Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Airbnb is changing its name in China In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce. Brands missing out as impatient consumers click-off, claims Google Advertisers are missing a trick when it comes to the potential of search and need to better understand how their consumers behave, a senior Google executive has warned. Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Planning & Strategy - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000