Friday, 3 March 2017

WPP enjoys record year | How Disney is promoting Beauty & the Beast

Campaign 18:05

Campaign 18:05
March 03, 2017
The five things you need to know today

Most read
WPP enjoys record year as net profit leaps 20.6% to £1.5bn
WPP enjoys record year as net profit leaps 20.6% to £1.5bn

Emily Tan

WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to £1.5bn.

Tech
Snap closes first trading day up 44% at $28bn
Snap closes first trading day up 44% at $28bn

Emily Tan

Despite the doubts expressed by investors, Snap has closed its first trading day at $24.48 (£19.96), up 44% giving it a market capitalisation value of $28.33bn.

Advertising
EBay chooses VCCP as lead creative agency for Europe
EBay chooses VCCP as lead creative agency for Europe

Emily Tan

EBay has appointed VCCP as its lead creative agency following a competitive pitch.

Marketing
Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch
Disney partners with Unilever, P&G and Sony for Beauty and the Beast launch

Simon Gwynn

Disney has unveiled a seven-strong plinth of brand partners for this month's release of the latest live action adaptation of its animated films, Beauty and the Beast.

Media
Google's Matt Brittin on tax, Brexit and the future of the internet
Google's Matt Brittin on tax, Brexit and the future of the internet

Matthew Gwyther

Being a boss at the most powerful tech company on the planet is a prized job. But it brings its own set of challenges, as Google's EMEA president has found out - from ethical dilemmas to facing questions from MPs about tax and his salary.

 

Also in the news
Campaign TV: Behind the scenes of Lucky Generals' Yorkshire Tea campaign

Campaign spoke to Lucky Generals and brand owner Taylors of Harrogate about the making of the new Yorkshire Tea ads.

For the first time, Dove brings women from all over the world together in update to 'Real Beauty' campaign

Thirty-two women from 15 countries are featured in photographs by Mario Testino.

Google: We got balance wrong on 'educating' advertisers about brand safety on YouTube

Google has admitted "we haven't done a good enough job" of "educating" advertisers and other players in the digital media supply chain about where their ads will appear.

'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden
Promoted
'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden

Eleanor Kahn

Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter.


Campaign Jobs
Business Director £85000 - £90000 per annum The Great & The Good, London
Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater)
Director of Brand and Communications £80,000 VMA Group, London (Greater)
DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York
Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk
Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon
DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)
Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
Communications Executive Competitive Muller, Aldershot
Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
manage bulletins unsubscribe
 

No comments:

Post a Comment