Friday, 3 March 2017

Snap closes first trading day on a high | WPP enjoys record year

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 03, 2017
Snap closes first trading day up 44% at $28bn
Snap closes first trading day up 44% at $28bn

Emily Tan

Despite the doubts expressed by investors, Snap has closed its first trading day at $24.48 (£19.96), up 44% giving it a market capitalisation value of $28.33bn.

WPP enjoys record year as net profit leaps 20.6% to £1.5bn
WPP enjoys record year as net profit leaps 20.6% to £1.5bn

Emily Tan

WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to £1.5bn.

Mindshare appoints Lyall to new MD role
Mindshare appoints Lyall to new MD role

Omar Oakes

Mindshare has promoted chief commercial officer to be the media agency's first UK managing director in four years.

Murdoch praises UK public-service TV as he 'sells' Sky takeover
Murdoch praises UK public-service TV as he 'sells' Sky takeover

Gideon Spanier

James Murdoch has praised Britain's public service broadcasting output and record of "impartial news" but warned of a fast-changing, super-competitive global market as he sold the virtues of his planned acquisition of Sky.

M&C Saatchi's MacLennan: It's the age of the independent
M&C Saatchi's MacLennan: It's the age of the independent

Faaez Samadi

The worldwide chief executive of M&C Saatchi says today's economic, political and social climate represents a significant challenge for the large agency networks.

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

The time is now to work in shopper strategy
Promoted
The time is now to work in shopper strategy

Lisa Gills

Lisa Gills, associate director of planning & strategy at DNA Recruit, discusses the lack of planning talent and why it's worth having shopper strategy expertise on your CV

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