Unilever calls for stronger govt protection | Ikea under fire | Hornby on how to fight ad-blocking

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Campaign Breakfast Briefing March 15, 2017

Unilever calls for stronger protection for businesses from UK government Gurjit Degun Unilever, the owner of Dove and Hellmann's, has called for stronger protection from the UK government for businesses facing a foreign takeover. Ikea lorry drivers found to be paid less than £3 an hour Gurjit Degun Ikea and several retailers have come under fire after a BBC investigation has found that lorry drivers across western Europe have been living in their vehicles for months. Johnny Hornby calls on media agencies, brands and tech giants to beat ad-blocking Gurjit Degun Johnny Hornby, founder of The & Partnership, has called on media agencies, brands and tech giants to work together to beat ad-blocking. Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies Gideon Spanier Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf. Why Cosabella replaced its agency with AI and will never go back to humans Emily Tan In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased is revenue by 155%. Richard Denney to leave MullenLowe London Gurjit Degun Richard Denney, executive creative director at MullenLowe London, is leaving without a job to go to. Channel 4 launches world's first 360° video-on-demand ads Simon Gwynn Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4. Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Managing Director / Deputy Managing Director £150k - £175k, plus excellent benefits MODA consult, London (Central), London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Research Manager, Branding and Insight Competitive TMP Worldwide, London New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater) Account Manager up to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Client Side - Digital Marketing Role - Car Brand £35k + Bonus Dot-Gap, Southern Englandd

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