John Lewis Partnership claims 'position of strength' despite slashing staff bonuses | Global Mondelez marketer steps down | Pepsi seeks better insight into consumer micro-trends

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Campaign: Brands March 09, 2017

Brand news and analysis, powered by Marketing John Lewis Partnership claims 'position of strength' despite slashing staff bonuses Simon Gwynn Partners at John Lewis will receive an annual bonus of just 6% this year - but the retailer's leadership said the decision would put it on firmer ground going forward. Global Mondelez marketer steps down Simon Gwynn One of Mondelez International's leading marketers is leaving the company. Pepsi seeks better insight into consumer micro-trends Simon Gwynn The rapidly changing face of communication means that brands now need to be aware of "micro-trends" among consumers, PepsiCo's insights leader for Europe has said. Morrisons underlying profit before tax up 12% in 2016 Gurjit Degun Morrisons has reported underlying profit before tax of £337m for the year ending 29 January, an 11.6% increase when excluding restructuring costs in the previous financial year. Change, not talk, is what diversity needs Nicola Kemp Brands, ad agencies and media owners need to start creating meaningful change in gender diversity instead of just talking about it, industry leaders have said. Dairy trade unites for marketing drive Maisie McCabe The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers. Marketing is in crisis, warns BT brand chief Sonoo Singh The future of marketing is in an "existential crisis" because it remains under-invested and underprepared, BT's chief brand marketing officer Zaid Al-Qassab has warned. Pritchard's transparency rallying cry 'will go down as seminal moment' for marketers Simon Gwynn Procter & Gamble chief marketing officer Marc Pritchard's recent rallying call for greater transparency in digital advertising was the topic on everyone's lips at the ISBA Conference in London today. Top ten ads most-watched by women across the world Alex Player YouTube announces the top ten most-watched ads by women across the globe of all time and, perhaps surprisingly, Always' "#LikeAGirl" is not number one despite claiming two spots. Agencies should worry as ISBA gets serious about 'vicious circle of mistrust' Gideon Spanier Media agencies had better watch out because advertisers are getting serious about the ad industry's lack of transparency, judging by the mood at ISBA's conference. BBC Earth chatbot prescribes cute videos to make users happy Emily Tan BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from the channel's archives, aimed at bringing a smile to the user's face. Jicwebs partners with US-based TAG to tackle fraud and brand safety Emily Tan The US-based Trustworthy Accountability Group is partnering with Jicwebs to to address brand safety, buying transparency, fraud and criminal activity. Watch: Barclays and Creative England explain their Eagle Lab Flight initiative James Page Barclays has teamed up with Creative England to help connect entrepreneurs with larger brands and businesses. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Bedfordshire, Biggleswade / Bedfordshire, Bedford / Buckinghamshire, Milton Keynes Marketing & Communications Officer - Fundraising - Association £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager, Advertising Agency - £45K £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Milton Keynes, Buckinghamshire / Bedfordshire, Biggleswade / Bedfordshire, Bedford Marketing Manager (Publishing & Events) £28000 - £32000 per annum + great benefits Regan & Dean Recruitment Limited, West London, London Product Management & Sales Technical Manager Competitive Mercedes-Benz, Buckinghamshire Product Manager - Trucks Competitive Mercedes-Benz, Buckinghamshire Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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