Thursday, 9 March 2017

John Lewis Partnership claims 'position of strength' despite slashing staff bonuses | Global Mondelez marketer steps down | Pepsi seeks better insight into consumer micro-trends

Campaign: Brands

Campaign: Brands
March 09, 2017
Brand news and analysis, powered by Marketing
John Lewis Partnership claims 'position of strength' despite slashing staff bonuses
John Lewis Partnership claims 'position of strength' despite slashing staff bonuses

Simon Gwynn

Partners at John Lewis will receive an annual bonus of just 6% this year - but the retailer's leadership said the decision would put it on firmer ground going forward.

Global Mondelez marketer steps down
Global Mondelez marketer steps down

Simon Gwynn

One of Mondelez International's leading marketers is leaving the company.

Pepsi seeks better insight into consumer micro-trends
Pepsi seeks better insight into consumer micro-trends

Simon Gwynn

The rapidly changing face of communication means that brands now need to be aware of "micro-trends" among consumers, PepsiCo's insights leader for Europe has said.

Morrisons underlying profit before tax up 12% in 2016
Morrisons underlying profit before tax up 12% in 2016

Gurjit Degun

Morrisons has reported underlying profit before tax of £337m for the year ending 29 January, an 11.6% increase when excluding restructuring costs in the previous financial year.

Change, not talk, is what diversity needs
Change, not talk, is what diversity needs

Nicola Kemp

Brands, ad agencies and media owners need to start creating meaningful change in gender diversity instead of just talking about it, industry leaders have said.

Dairy trade unites for marketing drive
Dairy trade unites for marketing drive

Maisie McCabe

The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers.

Marketing is in crisis, warns BT brand chief
Marketing is in crisis, warns BT brand chief

Sonoo Singh

The future of marketing is in an "existential crisis" because it remains under-invested and underprepared, BT's chief brand marketing officer Zaid Al-Qassab has warned.

Pritchard's transparency rallying cry 'will go down as seminal moment' for marketers
Pritchard's transparency rallying cry 'will go down as seminal moment' for marketers

Simon Gwynn

Procter & Gamble chief marketing officer Marc Pritchard's recent rallying call for greater transparency in digital advertising was the topic on everyone's lips at the ISBA Conference in London today.

Top ten ads most-watched by women across the world
Top ten ads most-watched by women across the world

Alex Player

YouTube announces the top ten most-watched ads by women across the globe of all time and, perhaps surprisingly, Always' "#LikeAGirl" is not number one despite claiming two spots.

Agencies should worry as ISBA gets serious about 'vicious circle of mistrust'
Agencies should worry as ISBA gets serious about 'vicious circle of mistrust'

Gideon Spanier

Media agencies had better watch out because advertisers are getting serious about the ad industry's lack of transparency, judging by the mood at ISBA's conference.

BBC Earth chatbot prescribes cute videos to make users happy
BBC Earth chatbot prescribes cute videos to make users happy

Emily Tan

BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from the channel's archives, aimed at bringing a smile to the user's face.

Jicwebs partners with US-based TAG to tackle fraud and brand safety
Jicwebs partners with US-based TAG to tackle fraud and brand safety

Emily Tan

The US-based Trustworthy Accountability Group is partnering with Jicwebs to to address brand safety, buying transparency, fraud and criminal activity.

Watch: Barclays and Creative England explain their Eagle Lab Flight initiative
Watch: Barclays and Creative England explain their Eagle Lab Flight initiative

James Page

Barclays has teamed up with Creative England to help connect entrepreneurs with larger brands and businesses.

Sound advice: How to reach new audiences through streaming audio
Promoted
Sound advice: How to reach new audiences through streaming audio

Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears

Building brands with emotion: satisfaction over time
Promoted
Building brands with emotion: satisfaction over time

Mark Stringer, PrettyGreen

Nothing boosts brands like creating the most memorable experiences

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