Brewdog's self-proclaimed 'punk' ethos questioned | Halifax are go: Thunderbirds' star in latest ad

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Campaign 18:05 March 27, 2017

The five things you need to know today Most read Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name Ben Bold Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand. Tech Advertisers calling for Google discounts amid extremist content row Ben Bold Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their ads appearing alongside extremist content on YouTube. Advertising Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad Simon Gwynn Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign. Marketing The marketer's manifesto Fergus Jarvis What are the biggest challenges facing marketers today? OC&C Strategy Consultants and Experian interviewed more than 100 global CMOs and marketing executives to find out. Media TV adspend forecast to fall in 2017 Omar Oakes UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith. Also in the news Brewdog U-turn over legal threat to 'Lone Wolf' pub The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to drop the name 'Lone Wolf' - the moniker of the craft beer firm's vodka brand - and given his blessing for the pub to use the name. Where was the work at Advertising Week Europe? Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited's CEO. BT fined record-breaking £42m by Ofcom over high-speed line failure BT has been fined a record £42m by Ofcom for its failure to install high-speed lines, with the company setting aside £300m to repay other telecoms brands for delays plaguing its Openreach network. Promoted The future of content: the agency, the media owner and the influencer Edward Craig Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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