Monday, 6 March 2017

How to solve online ad problems | The day social media peaked | BT Sport renews Champions League deal

Campaign: Media

Campaign: Media
March 06, 2017
Media news and analysis, powered by Media Week
Two seconds aren't enough to solve online ad problems
Two seconds aren't enough to solve online ad problems

Simon Daglish

Effectiveness measurement, language and context are just some of the issues our industry must tackle.

The day social media peaked: 16/02/17
The day social media peaked: 16/02/17

Andy Pemberton

Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal?

BT Sport pays £1.2bn in new Champions League football rights deal
BT Sport pays £1.2bn in new Champions League football rights deal

Omar Oakes

BT Sport has renewed its three-year exclusive contract to broadcast the Uefa Champions League football competition in a £1.2bn deal.

ITV wins free retransmission battle
ITV wins free retransmission battle

Omar Oakes

ITV has won a court battle over retransmission fees that could set up a similar battle with Virgin Media later this year.

Brands use tech to help endangered animals in 'March for giants' campaign
Brands use tech to help endangered animals in 'March for giants' campaign

Suzanne Bidlake

A herd of 3D digital elephants created by 18 Feet & Rising will march across the world to end the slaughter of endangered animals in Africa.

Thinkbox TV Planning Awards' deadline approaches
Thinkbox TV Planning Awards' deadline approaches

Suzanne Bidlake

The 2017 Thinkbox TV Planning Awards, in partnership with Campaign, closes for entries this Friday, 10 March.

Media on Trial: The Nightly Show
Media on Trial: The Nightly Show

Chris Denman

ITV's new heavily promoted satirical news show has had a mixed start, says MediaCom's associate director, investment.

Review recap: Carlsberg, Russell & Bromley
Review recap: Carlsberg, Russell & Bromley

Staff

Campaign's weekly round-up of live account reviews across advertising and media

Blink and you'll miss it...
Promoted
Blink and you'll miss it...

Georganna Simpson

...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial.

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

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