Govt, TfL, FCA, Guardian, C4 and L'Oréal pull ads from YouTube | How brands have reacted to St Patrick's Day

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Campaign 18:05 March 17, 2017

The five things you need to know today Most read Government, TfL, FCA, Guardian, Channel 4 and L'Oréal pull ads from YouTube Gurjit Degun The government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4 and L'Oréal have pulled their ads from YouTube. Tech Murderous AI (or not), megacorps, superhumans and other trends from SXSW Dino Burbidge Once the initial shock on the senses dies down, one begins to notice key themes. Advertising Google tells brands and agencies: We hear you loud and clear on ad safety Simon Gwynn Google can and will do more to protect advertisers from appearing next to controversial content, its UK managing director Ronan Harris has stated a blog post. Marketing St Patrick's Day roundup: Activity from brands including Guinness, Bulmers and KFC Susan Billinge Guinness, Bulmers and Paddy Power are among the brands rolling out St Patrick's Day-themed work. Media George Osborne to edit the London Evening Standard Gurjit Degun George Osborne, the former chancellor, will be the new editor of the London Evening Standard, taking over from Sarah Sands. Also in the news Uber riders get exclusive Manchester United content Uber riders in 200 cities will get to view exclusive videos as part of the company's global partnership with Manchester United. Marketers who understand what makes us human won't go too far wrong At the core of people are basic human drivers that have not really changed for a long time, says Tesco Bank's brand and marketing director. Desperados "Train trax" by We Are Pi Desperados turned an ordinary train in Warsaw into a gig scene with electronic music group Mount Kimbie. Promoted The Thinkboxes: January/February 2017 Thinkbox Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better? Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Managing Director / Deputy Managing Director £150k - £175k, plus excellent benefits MODA consult, London (Central), London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Research Manager, Branding and Insight Competitive TMP Worldwide, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Communications Manager (Activations) Fixed Term Contract £30-38,000 depending on experience WWF-UK, GU21 4LL, Woking Planning & Strategy - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Development & UX - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Data & Analysis - Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater)

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