Monday 28 February 2011

Media PM - Product placement, Financial Times, Richard Desmond, ASA, Cosmopolitan

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Media PM Bulletin
 
 
 
*   Latest News
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It's behind you: Nestlé's Dolce Gusto makes TV history
How product placement arrived in the UK
Arif Durrani, 28 February 2011

Nestlé coffee brand Dolce Gusto makes history today when it becomes the...

  
Marjorie Scardino: chief executive of Pearson
Operating profit up 49% at FT Group as Pearson turns to digital
Maisie McCabe, 28 February 2011

Adjusted operating profit at the FT Group, which includes the Financial Times,...

  
Richard Desmond: unveils Health Lottery plans
Desmond unveils Health Lottery plans
Maisie McCabe, 28 February 2011

Northern & Shell-owner Richard Desmond has launched The Health Lottery, which aims...

  
Digital marketing: The ASA extends its influence
ASA extends remit to include digital marketing from tomorrow
Maisie McCabe, 28 February 2011

The Advertising Standards Association will extend its remit to cover marketing claims...

  
Cosmopolitan: follows move into the Middle East with Armenian edition
Cosmopolitan launches in Armenia
Katherine Levy, 28 February 2011

Hearst-owned women's glossy Cosmopolitan is continuing its expansion in the Middle East,...

  
*   Also in the News
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Sky to close magazines, job cuts loom
Daniel Farey-Jones, 28 February 2011
Storm clouds gather as Sky retreats from print
Arif Durrani, 28 February 2011
First TV product placement goes to Nestlé and ITV
Ed Owen, 28 February 2011
TV advertisers pay record prices for Oscar glamour
Mark Banham, 28 February 2011
 
 
Blogs & Forums
Latest Blog Entries
Will WPP be celebrating on Friday?
Bob Willott

The observation that follows is not for the eyes of Omnicom - that solid and well regarded global group that...

Calm down dear, it’s only a commercial
TESS ALPS

Knickers are getting twisted again. The Rasputin-like myths around TV ad-skipping will not lie down and die.  If 'ad-skipping' is...

Changing the world 140 characters at a time
Ben Hughes

   It appears that social media has been something of a catalyst in the Arab world, playing a part in...

Is there much golf in the radio industry?
Jeremy Lee

Delighted to see that Gary Digby, so rudely defenestrated from the top sales job at ITV in January, has returned...

Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

Just because it’s digital....
Ivan Clark

Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...

BBC Magazines: even when they’re winning, they lose
Arif Durrani

  I make no apologies for our extensive magazine coverage this week . The industry's biannual circulation audit should be a...

 
 
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© Haymarket 1957 - 2011 All rights reserved

Digital PM - Vodafone, Twitter, Shazam, I Spy, ASA, Pearson

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Digital PM
Latest news
Vodafone crowdsources F1 sponsorship brief
Vodafone crowdsources F1 sponsorship brief
by Sara Kimberley
28 February 2011, 01:01PM
Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.
JPMorgan in talks over $450m Twitter stake
JPMorgan in talks over $450m Twitter stake
by Daniel Farey-Jones
28 February 2011, 12:21PM
A JPMorgan fund is in talks to buy a 10% stake in Twitter, which values the microblogging service at $4.5bn, according to reports.
MTV co-founder John Sykes joins Shazam board
MTV co-founder John Sykes joins Shazam board
by Daniel Farey-Jones
28 February 2011, 02:30PM
Shazam, the mobile music and advertising identification service, has appointed John Sykes, one of the founding executives of MTV, to its board.
I Spy hires Nishma Robb as business development director
I Spy hires Nishma Robb as business development director
by Katherine Levy
28 February 2011, 03:31PM
I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director.
ASA extends remit to include digital marketing from tomorrow
ASA extends remit to include digital marketing from tomorrow
by Maisie McCabe
28 February 2011, 12:38PM
The Advertising Standards Association will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow.
Operating profit up 49% at FT Group as Pearson turns to digital
Operating profit up 49% at FT Group as Pearson turns to digital
by Maisie McCabe
28 February 2011, 01:20PM
Adjusted operating profit at the FT Group, which includes the Financial Times, rose 49% year on year to £60m in 2010, according to Pearson's annual results.
Intelligence

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Also in the news
Social media drawing in early adopting shoppers
by Ed Owen, 28 February 2011, 08:55AM
Myleene Klass rivals Mumsnet with own-brand channel
by Loulla-Mae Eleftheriou-Smith, 28 February 2011, 08:30AM
REM album premiers on Spotify
by Sara Kimberley, 28 February 2011, 10:13AM
Think BR

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From the blogs
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
Online ads are brilliant
Jack Wallington
18/02/2011
Big money in social media- quite literally!
Gareth Atkinson
15/02/2011
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