Friday, 18 February 2011

Digital AM - iPlayer, Chalet Girl, Tourism New Zealand, Xbox/Kylie

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Digital AM
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BBC iPlayer becomes VoD TV aggregator
BBC iPlayer becomes VoD TV aggregator
by John Reynolds
18 February 2011, 09:15AM
The BBC is linking video on demand (VoD) listings for rival on-demand sites, such as ITV Player and Seesaw, to its iPlayer.
Rom-com Chalet Girl movie gets social push
Rom-com Chalet Girl movie gets social push
by Staff
18 February 2011, 10:56AM
Upcoming Brit flick 'Chalet Girl' is being promoted via an innovative online campaign that integrates Facebook "Like" buttons into an interactive trailer to drive social media engagement.
Tourism New Zealand launches UK digital marketing campaign
Tourism New Zealand launches UK digital marketing campaign
by Loulla-Mae Eleftheriou-Smith
18 February 2011, 09:10AM
Tourism New Zealand has launched a digital marketing campaign, backing its "100% pure" message with the new "It's about time" push.
Xbox dance game to sponsor Kylie tour
Xbox dance game to sponsor Kylie tour
by Daniel Farey-Jones
18 February 2011, 11:00AM
Microsoft Xbox's motion-controlled game 'Dance Central' is to sponsor EMI artist Kylie Minogue's upcoming European tour, with a digital and experiential twist.
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