Tuesday 15 February 2011

Marketing Daily - Burger King hires top European marketer; plus the return of Spam, Camelot, Dairy Crest, and Andy Murray

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Burger King hands European marketing role to innovation chief
John Reynolds,
15 February 2011
 

Burger King has appointed John Schaufelberger, the marketer behind the restaurant chain's...

Burger King: marketer behind the Pizza Burger to head up Europe
 
 
Canned meat brand Spam uses social media to build fanbase
Sarah Shearman,
15 February 2011
 

Spam has become the latest retro brand to implement a social media...

Spam: uses social media to reinvigorate sales
 
 
Camelot managing director Martin Pugh exits
Gemma Charles,
15 February 2011
 

Martin Pugh, the managing director of Camelot UK Lotteries, has left his...

Camelot: latest managerial restructure
 
 
Tennis star Andy Murray in big-brand sponsor hunt
John Reynolds,
15 February 2011
 

Tennis star Andy Murray is set to overhaul his portfolio of commercial...

Andy Murray: looking for big global brand sponsors
 
 
Asda draws up plans to revamp own-label lines
Rachel Barnes,
15 February 2011
 

Asda is planning a major own-label push, with a focus on its...

Asda: launching first first premium homewares range
 
 
Dairy Crest takes on rivals with Chedds
Gemma Charles,
15 February 2011
 

Dairy Crest is mounting a major challenge to Dairylea and Cheestrings with...

Dairy Crest: launches Chedds for kids
 
 
Event for senior marketers to launch in September
Staff,
15 February 2011
 

A new two-day conference and networking event for senior marketers, BrandMAX, is...

BrandMAX: takes place at Altitude 360 in London's Millbank Tower on 21 and 22 Sept
 
 
 
Also in the News
 
HSBC recruits M&S marketer Sarah Threadgould
Alex Brownsell,
15 February 2011
 
Morrisons acquisition begins push into e-commerce and delivery
Ed Owen,
15 February 2011
 
Aviva to publish positive customer feedback in social media
Mark Banham,
15 February 2011
 
Powerade recruits paralympic athlete for new ads
Loulla-Mae Eleftheriou-Smith,
15 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Andy Murray's sponsor hunt may be doomed - for now at least
Alex Brownsell
 

In this week's magazine, Marketing revealed that Andy Murray's management team - Simon Fuller's XIX Entertainment - is looking for...

 
 
Revolution: The web gets rules
Andrew McCormick
 

Everyone loves an outlaw, as a cursory glance over history reveals. Robin Hood beats the Sheriff of Nottingham, Jesse James...

 
 
Big money in social media- quite literally!
Gareth Atkinson
 

If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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