Monday 21 February 2011

Campaign Daily Fix - Census, PHD, Mini, SFW, Publicis

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Campaign Daily Fix
 
21 February 2011  
Latest News
Census 2011: TV ad by Bray Leino breaks tonight
Census TV ad breaks tonight
Daniel Farey-Jones, 21 February 2011

The first TV ad in a multi-phase campaign to encourage households to complete the 2011 Census goes live tonight.

 
PHD: the agency's first ad from 1990
PHD birthday ad invites marketers to up their game
Katherine Levy, 21 February 2011

Omnicom-owned media agency PHD has created an ad to mark its 21st birthday, which challenges marketers to "up their game" in preparation for the next generation of consumers.

 
Mini: latest campaign aims to tap into the subconscious
Mini ad campaign taps into the subconscious
Sara Kimberley, 21 February 2011

Mini is launching a press and online campaign that targets people's subconscious and prompts potential buyers to reveal when they will be in the market to buy a new car.

 
Ben Stephens: managing partner at SFW
SFW wins electronic components CRM account
Sara Kimberley, 21 February 2011

RS Components, the global distributor of electronic components, has appointed Stephens Francis Whitson to handle its customer relationship marketing account.

 
Maurice Levy: chairman and chief executive of Publicis Groupe
Publicis targets small businesses with new offering
Sara Kimberley, 21 February 2011

PARIS - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.

 
 
Also in the News
Starwood Hotels & Resorts appoints Dentsu for hotel chain launch
Sara Kimberley, 18 February 2011
Cannes Lions completes jury line-up
Staff, Campaign Asia, 21 February 2011
 
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Latest Work
Jordan 'gadgets' by Wieden+Kennedy New York
Jordan 'gadgets' by Wieden+Kennedy New York
17 February 2011

Wieden+Kennedy New York has launched the third spot in its "dominate another day" campaign for Jordan.

 
Waitrose 'sustainably caught cod' by Dare
Waitrose 'sustainably caught cod' by Dare
16 February 2011

Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.

 
Sky 'better effect' by Brothers and Sisters
Sky 'better effect' by Brothers and Sisters
16 February 2011

Sky is introducing the "Better Effect", a new initiative that aims to show how the broadcaster can help enhance its customer's lives.

 
More Work
 
Blogs
Latest Blog Entries
Like it is
Steve Henry

  Way before Keysie and Graysie got into trouble, Adland had its own sexism scandals. Several years ago, an English...

Crowdsourcing spells f@@kin danger for Paddy Power
Ian Darby

I admire Paddy Power. It's become an amazing brand in the highly competitive gambling market.  Triumphing over established players such...

HOW SHOULD WE JUDGE ANYTHING?
Dave Trott

In the thirty years before 1933, Germany won the Nobel Prize 33 times. The USA only won it 6 times....

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