Thursday, 24 February 2011

Marketing Daily - When does relevance marketing become stalking? Plus Volvo, Rimmel, SABMiller, and British Gas

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Alan Mitchell: Don't let relevance blind you to privacy
Alan Mitchell,
23 February 2011
 

The quest for truly relevant ads has driven brands to engage in...

Alan Mitchell
 
 
Kids NPD hit by ad rules
23 February 2011
 

Strict policing of the content of children's food is forcing brands to...

Dairy Crest launching Cathedral City sub-brand Chedds
 
 
BA kicks off search for new global marketer
Loulla-Mae Eleftheriou-Smith,
24 February 2011
 

British Airways has confirmed it is to start searching for a new...

British Airways
 
 
Transport for London announces contactless payment plan for 2012
Alex Brownsell,
24 February 2011
 

Transport for London (TfL) is to allow contactless bank card payment across...

TfL: partnering with Visa, MasterCard and American Express
 
 
Volvo hires Richard Monturo as global marketing head
Alex Brownsell,
24 February 2011
 

Volvo has hired ad agency executive Richard Monturo as its first head...

Volvo: appoints Richard Monturo as global marketing chief
 
 
Rimmel seeks more engagement with website relaunch
Loulla-Mae Eleftheriou-Smith,
24 February 2011
 

Rimmel, the beauty and make-up brand owned by Coty, is relaunching its...

Rimmellondon.com: relaunched with new design by JWT London
 
 
Profile: Nick Fell, group marketing director at SABMiller
Gemma Charles,
23 February 2011
 

Nick Fell is sure of the value of local knowledge in the...

Nick Fell, group marketing director at SABMiller
 
 
 
Also in the News
 
Editor's Comment: Kids' health needs NPD agenda
Noelle McElhatton,
23 February 2011
 
Everything Everywhere loses more than 1m pay-as-you-go customers
Ed Owen,
24 February 2011
 
Customer additions contribute to British Gas profits
Daniel Farey-Jones,
24 February 2011
 
TripAdvisor names chief marketing officer
Loulla-Mae Eleftheriou-Smith,
24 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Looking Beyond the Check-in with Dennis Crowley (video)
George Nimeh
 

Mobile and social media are two of the hottest topics being discussed by marketers today and will become the bedrock...

 
 
Social media is nothing new Ă¢€" the RomanĂ¢€™s were doing it
Sue Unerman
 

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

 
 
Beyond reasonable doubt, the act must change
David Barker
 

Brilliant defence lawyers have built glittering careers around interpretation of the word 'reasonable' for years. This seemingly harmless adjective is...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Senior Manager - Product Marketing, Badenoch & Clark
£80000 - £100000 per annum + excellent benefits package, London
Bluechip Global Agency is looking for a strong Account Director who can lead and inspire a team., Firehorse
£40-£50k dep on exp,
Group Account Director, Dynamic New Alliances
Up to £65K, London
Entrepreneurial Marketers Required, GIM Recruitment
£Neg,
Brand Manager, Jarlett de Grouchy
£35000 - £40000 per annum + bonus, pension, healthcare, London
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£45000 - £50000 Per Annum TBC, London
Account Executive, Michael Page Marketing
£16000 to £18000 per annum, Manchester
PPC Executive, Michael Page Marketing
£22000 to £25000 per annum, Manchester
Account Manager, Michael Page Marketing
£25000 to £35000 per annum, London
Online Product Manager - household publishing brand, Direct Recruitment
up to £35k, London Bridge
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