Monday 21 February 2011

Breaking news from Brand Republic - BBC Magazines, KFC, alcohol ads, Ginsters, Publicis, SFW

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Bauer and H Bauer unite to pitch for BBC Magazines
Bauer and H Bauer unite to pitch for BBC Magazines
by Katherine Levy
21 February 2011, 08:00AM
Bauer Media and H Bauer have entered into an unprecedented alliance to pitch for BBC Worldwide's commercial magazine business, Media Week can reveal.
KFC drops 'Finger Lickin' Good' in health-focused revamp
KFC drops 'Finger Lickin' Good' in health-focused revamp
by Daniel Farey-Jones
21 February 2011, 09:45AM
Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan with 'So Good', as it introduces a healthier focus, including displaying calories alongside prices on its menu boards.
Calls for tighter alcohol advertising restrictions as death toll rises
Calls for tighter alcohol advertising restrictions as death toll rises
by Mark Banham
21 February 2011, 09:54AM
The alcoholic drinks industry has come under fire from a series of experts warning that up to 250,000 lives could be lost over the next 20 years in the UK, if the Government does not introduce tougher policies to curb excessive drinking.
Ginsters targets men with £6.5m ad push
Ginsters targets men with £6.5m ad push
by Alex Brownsell
21 February 2011, 09:30AM
Ginsters, the savoury foods brand, has launched an ad campaign that encourages men to eat its pasties as a hot meal.
Publicis targets small businesses with new offering
Publicis targets small businesses with new offering
by Sara Kimberley
21 February 2011, 09:21AM
PARIS - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.
SFW wins electronic components CRM account
SFW wins electronic components CRM account
by Sara Kimberley
21 February 2011, 09:30AM
RS Components, the global distributor of electronic components, has appointed Stephens Francis Whitson to handle its customer relationship marketing account.
BBC Magazines: even when they're winning, they lose
BBC Magazines: even when they're winning, they lose
by Arif Durrani
18 February 2011, 04:08PM
BBC Worldwide's dedicated hive of print professionals represent the very best the industry has to offer. Together they have managed to achieve yet another market-beating performance, with circulations across the portfolio up 5.5% period on period.
Chris Patten expected to be confirmed as BBC Trust chairman
Chris Patten expected to be confirmed as BBC Trust chairman
by Ed Owen
18 February 2011, 04:35PM
Former Tory MP and governor of Hong Kong Chris Patten is expected to be confirmed as the next chairman of the BBC Trust, replacing Michael Lyons, according to reports.
Paper Round (21 February) - Which clients are advertising in the national press?
Paper Round (21 February) - Which clients are advertising in the national press?
by Sarah Johnson
21 February 2011, 09:35AM
The national newspapers begin the week with freebies and Comic Relief kicks off its campaign ahead of next month's Red Nose Day.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Latitude mobile report (pt 3): Predictions for 2011
Latitude mobile report (pt 3): Predictions for 2011
by Latitude
16 February 2011, 08:00AM
Internet search volumes from mobile devices are set to rocket in 2011 thanks to the growth of the tablet market, according to Latitude's predictions for the year ahead.
Think BR

The future is video

The boom in online video will fundamentally affect consumers' lives, writes Jimmy Maymann, founder and chairman, GoViral.



Â

Working the new creative model

Also in the news
Hello! publisher attacks 'marketing disaster' of OK!'s pricing
by Daniel Farey-Jones, 18 February 2011, 04:30PM
AOL's Kate Burns joins Addictive as non-exec
by Mark Banham, 18 February 2011, 03:36PM
Suzuki signs two year sponsorship deal for Clothes Show Live
by Loulla-Mae Eleftheriou-Smith, 18 February 2011, 01:47PM
Supermarket sales power customer magazine growth
by John Reynolds, 18 February 2011, 01:27PM
ITV appoints Williams in key digital commissioning post
by Mark Banham, 18 February 2011, 12:40PM
Bauer cuts nipple-count in bid to revive Zoo
by Mark Banham, 18 February 2011, 11:13AM
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