Latest news | | | | | | L'Oreal is reviewing its UK customer relationship management account and build engagement with its consumers cross the Garnier, Maybelline and L'Oreal beauty brands. | | | | | | | Sony Ericsson has set out plans to improve its direct relationship with consumers, who have traditionally had stronger ties with mobile operators and retailers. | | | | | | | Nokia has kicked off a search for an agency to handle its global business-to-business advertising as it looks to boost sales to corporate customers. | | | | | | | Consumers prefer to compare prices via smartphones rather than other digital media, according to digital marketing agency Latitude. | | | | | | | Printing giant St Ives has acquired field sales and marketing company Tactical Solutions for £15m. | | | | | | | Some people really to know how to push all my buttons, writes Simon Kershaw. | | | | | | | Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising for its range of male grooming products. | | | | | | | Y&R Advertising has appointed David Sable, the vice chairman and chief operating officer of Wunderman, as its global chief executive. | | | | | | | Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division. | | | | | | | Google is preparing to roll out a paid-for enterprise-level analytics tool this year to compete with the likes of Adobe's Omniture and IBM's CoreMetrics, according to sources. | | | | | | Latest jobs | | | | Account Manager | Recruiter Purple Consultancy | Salary £26000 - £32000 per annum | Location London | | | | | |
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