Thursday 10 February 2011

DM Bulletin from Brand Republic - L'Oreal, Sony Ericsson, Nokia, Mobile price comparison, St Ives, Creative Strategy

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L'Oreal calls UK CRM review
L'Oreal calls UK CRM review
by Sara Kimberley
10 February 2011, 08:00AM
L'Oreal is reviewing its UK customer relationship management account and build engagement with its consumers cross the Garnier, Maybelline and L'Oreal beauty brands.
Sony Ericsson draws up CRM plans to boost consumer loyalty
Sony Ericsson draws up CRM plans to boost consumer loyalty
by Ed Owen
10 February 2011, 09:00AM
Sony Ericsson has set out plans to improve its direct relationship with consumers, who have traditionally had stronger ties with mobile operators and retailers.
Nokia in hunt for agency to handle global B2B account
Nokia in hunt for agency to handle global B2B account
by Sara Kimberley
10 February 2011, 10:50AM
Nokia has kicked off a search for an agency to handle its global business-to-business advertising as it looks to boost sales to corporate customers.
Mobile price comparison and search growing rapidly
Mobile price comparison and search growing rapidly
by John Reynolds
10 February 2011, 09:21AM
Consumers prefer to compare prices via smartphones rather than other digital media, according to digital marketing agency Latitude.
St Ives acquires Tactical Solutions for £15m
St Ives acquires Tactical Solutions for £15m
by Sara Kimberley
10 February 2011, 11:20AM
Printing giant St Ives has acquired field sales and marketing company Tactical Solutions for £15m.
CREATIVE STRATEGY: VW feels The Force
CREATIVE STRATEGY: VW feels The Force
by Simon S Kershaw
10 February 2011, 11:44AM
Some people really to know how to push all my buttons, writes Simon Kershaw.
CMW named Nivea for Men digital shop
CMW named Nivea for Men digital shop
by Matt Williams
10 February 2011, 11:35AM
Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising for its range of male grooming products.
Y&R Advertising appoints David Sable as global CEO
Y&R Advertising appoints David Sable as global CEO
by Matt Williams
09 February 2011, 01:18PM
Y&R Advertising has appointed David Sable, the vice chairman and chief operating officer of Wunderman, as its global chief executive.
The Marketing Store builds experiential offering
The Marketing Store builds experiential offering
by Daniel Farey-Jones
03 February 2011, 12:05PM
Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division.
Google to launch paid-for analytics package
Google to launch paid-for analytics package
by Sarah Shearman
03 February 2011, 03:40PM
Google is preparing to roll out a paid-for enterprise-level analytics tool this year to compete with the likes of Adobe's Omniture and IBM's CoreMetrics, according to sources.
Latest Blog Entries
Retail in motion
Greg Taylor, 11 February 2011
Look to Generation Y to learn how to monetise your content
Richard Welsh, 10 February 2011
Ready to rock
Ben Hughes, 10 February 2011
Down Underwear
Greg Taylor, 10 February 2011
My tour
Greg Taylor, 10 February 2011
Has TBWA\London finally turned a (fruit) corner?
Ian Darby, 10 February 2011
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