Thursday, 24 February 2011

Campaign Daily Fix - Big Society, Product Placement, HomeForm, Aston Martin, Associated British Foods

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Campaign Daily Fix
 
24 February 2011  
Latest News
David Cameron's government is in talks with broadcasters
Government in talks over Big Society airtime
Jeremy Lee, 24 February 2011

As part of David Cameron's "Big Society" initiative, the Government is asking the commercial terrestrial TV broadcasters to provide a daily "Community Minute" of editorial airtime in which it would...

 
Electronic Arts in product placement talks
Brands sign up for product placement deals
Ed Owen, 24 February 2011

Electronic Arts is expected to be among the first advertisers to run product placement on British TV when it becomes possible from Monday.

 
Moben ads up for review
HomeForm kicks off £12m advertising review
Matt Williams, 24 February 2011

HomeForm Group, the parent company of Moben Kitchens and Dolphin Bathrooms, is holding a review of its £12 million advertising account.

 
Aston Martin is looking for an agency
Agencies line up for Aston Martin account
Matt Williams, 24 February 2011

Aston Martin, the senior ad executive's car marque of choice, is looking for an agency to head its integrated advertising roster.

 
Kingsmill is part of the ABF digital review
Associated British Foods calls digital ad pitch
Matt Williams, 24 February 2011

Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings, is holding a review of its digital advertising roster.

 
 
Also in the News
Volvo hires Richard Monturo as global marketing head
Alex Brownsell, 24 February 2011
TripAdvisor names chief marketing officer
Loulla-Mae Eleftheriou-Smith, 24 February 2011
STV revenues rise, but profits hit by legal dispute with ITV
Maisie McCabe, 24 February 2011
 
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Latest Work
ITV 'product placement' by ITV Creative
ITV 'product placement' by ITV Creative
23 February 2011

ITV has launched its campaign to inform users about the new Ofcom product placement rules and the 'P' logo.

 
Cravendale 'cats with thumbs' by Wieden + Kennedy
Cravendale 'cats with thumbs' by Wieden + Kennedy
23 February 2011

Cravendale is launching a new integrated campaign in a break away from its previous work which featured plastic cow, cyclist and chicken figurines.

 
More Work
 
Blogs
Latest Blog Entries
PHD's worst birthday. Ever.
Jeremy Lee

I'm a bit late on this one, but I'm not entirely clear what PHD hoped to achieve with the release...

Like it is
Steve Henry

  Way before Keysie and Graysie got into trouble, Adland had its own sexism scandals. Several years ago, an English...

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