Wednesday, 16 February 2011

Breaking news from Brand Republic - WPP, Travelodge, Sorrell, Mokia, Whiskas, Domino's

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WPP merges digital agencies to launch Possible Worldwide
WPP merges digital agencies to launch Possible Worldwide
by Mark Banham
16 February 2011, 09:52AM
WPP Digital has merged its digital agencies Schematic, Bridge Worldwide, Blue and Quasar, to create Possible Worldwide, a new interactive marketing agency with 18 offices.
Travelodge names new marketing director
Travelodge names new marketing director
by Loulla-Mae Eleftheriou-Smith
16 February 2011, 09:45AM
Travelodge has appointed Wickes marketer Emma Williams as its new marketing director and is launching a TV ad featuring its brand ambassadors Mr Sleep and Big Ted.
VIDEO: Sorrell on apps, mobile and social networks
VIDEO: Sorrell on apps, mobile and social networks
by Daniel Farey-Jones
16 February 2011, 09:45AM
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".
'Mokia' will fly, but BlackBerry will suffer
'Mokia' will fly, but BlackBerry will suffer
by Ed Owen
16 February 2011, 08:30AM
The Microsoft-Nokia (Mokia) alliance is almost certain to fly, mobile experts believe, with a better choice for consumers and brands alike, while making life difficult for business favourite BlackBerry.
Downing Street tabby Larry headlines new Whiskas press ad
Downing Street tabby Larry headlines new Whiskas press ad
by Loulla-Mae Eleftheriou-Smith
16 February 2011, 10:03AM
Whiskas has launched a press ad featuring Downing Street's famed rat catcher, Larry, the four-year-old tabby.
Does Facebook resonate with the young more than Twitter?
Does Facebook resonate with the young more than Twitter?
by Arif Durrani
16 February 2011, 08:15AM
Twitter might be commanding the headlines but Facebook's meteoric rise is set to continue unabated for many years yet, according to a report from research specialist Conquest.
Domino's Pizza goes for motorway market
Domino's Pizza goes for motorway market
by John Reynolds
16 February 2011, 09:30AM
Domino's Pizza is to open up to 43 stores at motorway services operated by Moto, as part of plans to almost double its outlets by 2020.
Paper Round (16 February) - Which clients are advertising in the national press?
Paper Round (16 February) - Which clients are advertising in the national press?
by Sarah Johnson
16 February 2011, 09:10AM
Larry the Downing St cat gets his first mention in an ad while MasterCard and HMV are first to promote albums and artists featured in last night's Brit Awards.
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Intelligence
Latitude mobile report (pt 2): Mobile paid search opportunities
Latitude mobile report (pt 2): Mobile paid search opportunities
by Latitude
15 February 2011, 08:00AM
Mobile is growing at an average of 56% in clicks and 34% in spend per quarter, according to Latitude's mobile search report.
Latitude mobile report (pt 3): Predictions for 2011
Latitude mobile report (pt 3): Predictions for 2011
by Latitude
16 February 2011, 08:00AM
Internet search volumes from mobile devices are set to rocket in 2011 thanks to the growth of the tablet market, according to Latitude's predictions for the year ahead.
Who's who on the Silicon Roundabout?
Who's who on the Silicon Roundabout?
by Adam Woods
15 February 2011, 07:00AM
As digital media and technology firms continue to flock to Old Street and Shoreditch - dubbed "Silicon Roundabout" by former Dopplr chief technology officer Matt Biddulph - Media Week revisits the area to present 30 of the buzziest media and technolo...
Think BR

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It's a new world of 'always on' content creation, writes Paul Tullo, creative partner at Tullo Marshall Warren.



 

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Also in the news
Bauer Access extends KFC partnership with 4Music
by Katherine Levy, 16 February 2011, 09:05AM
Belvedere vodka teams up with (RED) for special edition bottle
by Gemma Charles, 16 February 2011, 08:30AM
Initiative promotes Ireland MD to global role
by Daniel Farey-Jones, 15 February 2011, 04:10PM
Omnicom boosts annual profits by 4.4%
by Daniel Farey-Jones, 15 February 2011, 02:00PM
Travelex names global head of marketing
by Loulla-Mae Eleftheriou-Smith, 15 February 2011, 03:20PM
Social content challenge lures creatives to weekender
by Daniel Farey-Jones, 15 February 2011, 01:40PM
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