Thursday 24 February 2011

Breaking news from Brand Republic - Big Society airtime, product placement, Aston Martin, Volvo, STV revenues rise, TripAdvisor, Paper Round

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Latest news
Government in talks over Big Society airtime
Government in talks over Big Society airtime
by Jeremy Lee
24 February 2011, 08:00AM
As part of David Cameron's "Big Society" initiative, the Government is asking the commercial terrestrial TV broadcasters to provide a daily "Community Minute" of editorial airtime in which it would run messages encouraging people to get involved with...
Brands sign up for product placement deals
Brands sign up for product placement deals
by Ed Owen
24 February 2011, 08:00AM
Electronic Arts is expected to be among the first advertisers to run product placement on British TV when it becomes possible from Monday.
Agencies line up for Aston Martin account
Agencies line up for Aston Martin account
by Matt Williams
24 February 2011, 08:00AM
Aston Martin, the senior ad executive's car marque of choice, is looking for an agency to head its integrated advertising roster.
Volvo hires Richard Monturo as global marketing head
Volvo hires Richard Monturo as global marketing head
by Alex Brownsell
24 February 2011, 09:38AM
Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.
STV revenues rise, but profits hit by legal dispute with ITV
STV revenues rise, but profits hit by legal dispute with ITV
by Maisie McCabe
24 February 2011, 10:05AM
STV, the channel three licensee in Scotland, has reported a 36.1% fall in pre-tax profits to £3.9m after it was hit by legal costs relating to a dispute with ITV.
TripAdvisor names chief marketing officer
TripAdvisor names chief marketing officer
by Loulla-Mae Eleftheriou-Smith
24 February 2011, 09:10AM
TripAdvisor, the customer review travel site, has appointed Hotwire marketing executive Barbara Messing as its chief marketing officer.
Paper Round (24 February) - Which clients are advertising in the national press?
Paper Round (24 February) - Which clients are advertising in the national press?
by Sarah Johnson
24 February 2011, 09:47AM
The British Red Cross launches an urgent appeal for donations to help those affected by the New Zealand earthquake in today's newspapers.
Adland

The UK's biggest advertising, media and digital agencies, mapped.  

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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

Real time bidding - the new face of publishing

Real time bidding is changing the way publishers manage their businesses, writes Tom Jenen, commercial director EMEA at Admeld



 

Working the new creative model

Also in the news
CST Advertising and The Gate merge to become CST The Gate
by Sara Kimberley, 24 February 2011, 09:30AM
Associated British Foods calls digital ad pitch
by Matt Williams, 24 February 2011, 08:00AM
Archant and DC Thomson only daily risers in regional ABCs
by Maisie McCabe, 23 February 2011, 04:12PM
Perform challenges Sky with Goal.com acquisition
by Daniel Farey-Jones, 23 February 2011, 03:44PM
Lynx recruits Kelly Brook for Excite digital campaign
by Mark Banham, 23 February 2011, 12:41PM
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