Global Bulletin from Brand Republic - TBD.com, Sir Martin Sorrell, The Huffington Post, Mini, Ford

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Hyperlocal failures continue to pile-up as TBD crashes by Staff 25 February 2011, 12:24PM News of the failure of high profile hyperlocal site TBD.com offers lessons for future ventures and raises the question again about how much of a future hyperlocal sites have. Global creative is not bland, claims Sorrell by Daniel Farey-Jones 25 February 2011, 01:06PM Sir Martin Sorrell, at yesterday's unveiling of WPP's first global campaign for its biggest client Ford, insisted his brand-led agency model could lead to better, not blander, creative work. Bigger ads and a senior exit at AOL as HuffPo deal rings changes by Staff 25 February 2011, 10:45AM AOL's acquisition of The Huffington Post has claimed its first casualty with the announcement of AOL Media president David Eun's departure. Mini readies concept car film for social media audience by Sara Kimberley 25 February 2011, 09:20AM Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman, which will be unveiled on Tuesday (1 March). Ford unveils first global ad campaign for the Focus by Alex Brownsell 25 February 2011, 08:00AM Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour". Calvin Klein in major digital push to revive CK One brand by Staff 24 February 2011, 01:36PM Calvin Klein is pushing its unisex fragrance CK One in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign. M&S hires Zara's Russian chief to lead international growth by Ed Owen 25 February 2011, 08:45AM Marks & Spencer has appointed Jan Heere to the role of international director, where he will oversee the company's ambitious global expansion plans. Motorola releases Xoom tablet by Ed Owen 25 February 2011, 11:28AM Motorola has released its Xoom tablet in the US, with a European launch expected in the next three months. Also in the news Ogilvy wins YouTube creative festival with Lost in Spacey ad by Staff, 24 February 2011, 12:55PM Facebook chases its billion user target in China by Staff, 21 February 2011, 03:14PM Japan adspend decline slows in 2010 by David Blecken, 24 February 2011, 12:12PM KFC drops 'Finger Lickin' Good' in health-focused revamp by Daniel Farey-Jones, 21 February 2011, 09:45AM Publicis targets small businesses with new offering by Sara Kimberley, 21 February 2011, 09:21AM Metro pulls the plug on thousands of blogs by Staff, 24 February 2011, 11:59AM Volvo hires Richard Monturo as global marketing head by Alex Brownsell, 24 February 2011, 09:38AM The blogosphere is in decline says NY Times: are Facebook and Twitter killing off blogs? by Staff, 21 February 2011, 03:02PM From Singapore - Chris Reed on partnership marketing Hollywood lead's the way on how to create brand partnerships Chris J Reed 21/02/2011 ARGHHHHH! Manchester United brand partnership overkill! Chris J Reed 18/02/2011 Singapore shows how to market an Army brand and make it personal Chris J Reed 09/02/2011 Dice Man An English turnstile jumper in New York Joe Gill 25/02/2011 Arif Durani BBC Magazines: even when they're winning, they lose Arif Durrani 18/02/2011 Latest jobs 3x Marcoms & Events Executives Recruiter Firebrand London Salary £25k pa Location Kingston Consumer Research and Insight Director Recruiter Michael Page Marketing Salary £45000 to £70000 per annum Location Leeds EXECUTIVE PRODUCER - LIVE EVENTS & COMMS Recruiter Regan & Dean Recruitment Limited Salary £55000 - £65000 per annum Location London Account Manager Recruiter Michael Page Marketing Salary £25000 to £35000 per annum Location Sheffield Digital Marketing Executive Recruiter Michael Page Marketing Salary £25000 to £30000 per annum Location London Facebook Developer Recruiter Major Players Salary £300 - £350 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders