Tuesday, 15 February 2011

Campaign Daily Fix - Stella Artois, Virgin Trains, Wieden + Kennedy, HomeCorp, BrandMax

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Campaign Daily Fix
 
15 February 2011  
Latest News
Stella Artois: 'the train' by Mother London
Stella Artois takes triple-filtered action onto the train
Sara Kimberley, 15 February 2011

Stella Artois goes full steam ahead to promote its 4% lager in the latest ad by Mother.

 
Virgin Trains: carnival theme to promote cheapest possible tickets
Virgin Trains shifts from zombies to carnival
Ed Owen, 15 February 2011

Virgin Trains has adopted a carnival theme for its latest campaign, running across outdoor, press and digital, which invites customers to "beat the system".

 
Dan Wieden: W+K's co-founder and global executive creative director
Scott Vitrone and Ian Reichenthal rejoin W+K New York as ECDs
Sara Kimberley, 15 February 2011

NEW YORK - Wieden + Kennedy New York has poached Y&R's co-chief creative officers Scott Vitrone and Ian Reichenthal as executive creative directors.

 
Fergus O'Brien: joins Home Corp
Director and producer Fergus O'Brien moves into commercials
Sara Kimberley, 15 February 2011

Production company Home Corp has appointed director and producer Fergus O'Brien to its roster.

 
BrandMAX: takes place at Altitude 360 in London's Millbank Tower on 21 and 22 Sept
Event for senior marketers to launch in September
Staff, 15 February 2011

A new two-day conference and networking event for senior marketers, BrandMAX, is to take place at the iconic Altitude 360 venue in London's Millbank Tower on 21 and 22 September.

 
 
Also in the News
Desmond's OK! TV achieves slight lift for Channel 5
Mark Banham, 15 February 2011
DDB Shanghai appoints Victor Ng
Sara Kimberley, 15 February 2011
 
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Latest Work
Young's 'fisherman's friends' by Mother
Young's 'fisherman's friends' by Mother
14 February 2011

Folk group Fisherman's Friends star in Mother's new TV ad for Young's fish.

 
Sainsbury's 'invisible equipment' by AMV BBDO
Sainsbury's 'invisible equipment' by AMV BBDO
14 February 2011

Sainsbury's has launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on kids in people's local area.

 
Werther's 'father/son' by Isobel
Werther's 'father/son' by Isobel
14 February 2011

Werther's has launched a new campaign to introduce its chocolate variant.

 
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