Monday, 28 February 2011

Media AM - Sky, ITV product placement, Oscars, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Sky Magazine: will be distributed less frequently
Sky to close magazines, job cuts loom
Daniel Farey-Jones, 28 February 2011

BSkyB is to close two of the country's largest customer titles and...

  
Storm clouds gather as Sky retreats from print
Storm clouds gather as Sky retreats from print
Arif Durrani, 28 February 2011

BSkyB's decision to scale back its market-defining customer publishing business could be...

  
Product placement: ITV ad spot debuts on This Morning programme
First TV product placement goes to Nestlé and ITV
Ed Owen, 28 February 2011

Nestlé coffee brand Dolce Gusto will make history today on ITV1's 'This...

  
Colin Firth: wins Best Actor for The King's Speech
TV advertisers pay record prices for Oscar glamour
Mark Banham, 28 February 2011

Hyundai introduced an iPad-based spot during last night's Oscar coverage and Colin...

  
The Times: promotes Oscar iPad service
Paper Round (28 February) - Which clients are advertising in the national press?
Sarah Johnson, 28 February 2011

Tesco litters today's papers with ads for its new "price check", in...

  
*   Also in the News
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Patten confirmed as Government's choice for BBC Trust chairman
Maisie McCabe, 25 February 2011
ITV1 beats MasterChef with Marchlands
Maisie McCabe, 25 February 2011
Interpublic's net income nearly doubles in 2010
Sara Kimberley, 25 February 2011
Spagnol promoted to client sales manager at Mail Newspapers
Daniel Farey-Jones, 25 February 2011
 
 
Blogs & Forums
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This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

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Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...

PHD's worst birthday. Ever.
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I'm a bit late on this one, but I'm not entirely clear what PHD hoped to achieve with the release...

BBC Magazines: even when they’re winning, they lose
Arif Durrani

  I make no apologies for our extensive magazine coverage this week . The industry's biannual circulation audit should be a...

 
 
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