Thursday 10 February 2011

Marketing Daily - Why retailers must embrace mobile; plus Everything Everywhere, British Airways, HTC, and Facebook Deals

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Retailers urged to embrace mobile potential
David Murphy,
08 February 2011
 

Retailers must embrace the potential of smartphones - or risk becoming shoppers'...
Retailers urged to embrace mobile potential
 
 
Everything Everywhere readies high street stores
Sara Kimberley,
10 February 2011
 

Everything Everywhere, the joint venture between T-Mobile and Orange, is opening its...
Everything Everywhere: brings the brand to British high streets
 
 
Sony Ericsson draws up CRM plans to boost consumer loyalty
Ed Owen,
10 February 2011
 

Sony Ericsson has set out plans to improve its direct relationship with...
Sony Ericsson: plotting unprecedented CRM strategy
 
 
BA targeted by fresh union attack ads
Loulla-Mae Eleftheriou-Smith,
10 February 2011
 

The UK's largest union body, Unite, has revived its advertising campaign against...
Unite: campaign explains the BA dispute
 
 
HTC backs 'quietly brilliant' promise with heavyweight global campaign
Ed Owen,
10 February 2011
 

HTC is launching a large international campaign tomorrow, to promote its two...
HTC: 'bungee' by AMP London
 
 
The verdict on Facebook Deals
Sarah Shearman,
09 February 2011
 

What potential is there for advertisers in Facebook's latest service, asks Sarah...
Mazda: founding partner for Facebook Deals in the UK
 
 
 
Also in the News
 
Stella Artois backed to reclaim lost lager drinkers with first cider
Loulla-Mae Eleftheriou-Smith,
10 February 2011
 
Stylecompare launches price comparison fashion site
Ed Owen,
10 February 2011
 
Belu revamps marketing strategy ahead of retail push
Gemma Charles,
10 February 2011
 
Diageo struggles to profit from increased marketing spend
Mark Banham,
10 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Recovering from information overload
Nicola Clark
 

This weekend, having a lovely meal at terre a terre with some equally lovely friends, there was a moment when...
 
 
Marriage Week? Do me a favour
Gemma Charles
 

Yes, my dear reader, yet another week has joined the rank of pointless weeks out there. Iain Duncan Smith, once...
 
 
Retail in motion
Greg Taylor
 

Retailers are looking for novel ways to encourage shoppers to visit their stores. Saks Fifth Avenue's "I'm Going to Saks"...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Customer Marketing Manager, Jarlett de Grouchy
£50000 - £55000 per annum + Bonus + Benefits, Middlesex
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Account Manager - 90% Digital / 10% direct marketing - for leading digital agency, Firehorse
£23-£29k dep on exp,
Senior Digital Marketing Manager, Electronic Arts
Competitive, Guildford
Marketing Events Support Manager, Badenoch & Clark
£35 - £45 per hour, City of London
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£40000 - £55000 per annum, London
Senior Account Manager/Account Director, Direct Recruitment
£30,000 - £45,000 + bens, London
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Digital Account Director, Purple Consultancy
£40000 - £55000 per annum, London
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