Digital PM - Google, easyJet, Police, AOL, TBD

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Google tweaks search to reduce 'low quality' search returns by Ed Owen 25 February 2011, 11:31AM Google has re-tuned its search algorithm to eliminate up to 12% of all "low quality" search returns, which often turn out to be websites masquerading as official brands. EasyJet launches online community by Loulla-Mae Eleftheriou-Smith 25 February 2011, 02:16PM EasyJet, the budget airline, is boosting its social media presence with the launch of its first blog and online community for potential and existing customers. Police watch brand bets on digital to build loyalty by Loulla-Mae Eleftheriou-Smith 25 February 2011, 03:40PM Police, the fashion watch brand, has launched a digital and social media marketing campaign worth £750,000 to drive its 'Be Younique' sales push. Bigger ads and a senior exit at AOL as HuffPo deal rings changes by Staff 25 February 2011, 10:45AM AOL's acquisition of The Huffington Post has claimed its first casualty with the announcement of AOL Media president David Eun's departure. Hyperlocal failures continue to pile-up as TBD crashes by Staff 25 February 2011, 12:24PM News of the failure of high profile hyperlocal site TBD.com offers lessons for future ventures and raises the question again about how much of a future hyperlocal sites have. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Alzheimer's Research appoints Mindshare Direct by Sara Kimberley, 25 February 2011, 11:44AM Apple updates MacBooks and operating system by Ed Owen, 25 February 2011, 09:25AM Motorola releases Xoom tablet in US by Ed Owen, 25 February 2011, 11:28AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Calm down dear, it's only a commercial TESS ALPS 25/02/2011 Congratulations WPP - your share price has recovered to its 2001 level Bob Willott 21/02/2011 Online ads are brilliant Jack Wallington 18/02/2011 Big money in social media- quite literally! Gareth Atkinson 15/02/2011 When brands become broadcasters Jack Wallington 14/02/2011 Latest jobs Category Marketing Manager Recruiter Blue Skies Marketing Recruitment Salary £35 - £45 per annum Location Suffolk Online Marketing Executive Recruiter Propel Salary £25000 - £30000 per annum + 25 days holiday Location London Account Manager Recruiter Major Players Salary £25000 - £28000 per annum Location London Paid Search / Affiliate Manager Recruiter Cranberry Panda Salary £30k - £40k + Bonus & Benefits Location SW London Junior Planner - Direct and Digital Agency Recruiter Ad Lib Salary £18k - £20k Location Bath Consultant - International Product Innovation Recruiter Spectrum Salary £55,000 - £65,000 Location London   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders