Wednesday 16 February 2011

Campaign Daily Fix - WPP, Whiskas, Iris, Omnicom, Mobile Congress

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Campaign Daily Fix
 
16 February 2011  
Latest News
Trevor Kaufman will lead the new merged agency
WPP merges digital agencies to launch Possible Worldwide
Mark Banham, 16 February 2011

WPP Digital has merged its digital agencies Schematic, Bridge Worldwide, Blue and Quasar, to create Possible Worldwide, a new interactive marketing agency with 18 offices.

 
Larry: Downing Street tabby has starring role in Whiskas ad
Downing Street tabby Larry headlines new Whiskas press ad
Loulla-Mae Eleftheriou-Smith, 16 February 2011

Whiskas has launched a press ad featuring Downing Street's famed rat catcher, Larry, the four-year-old tabby.

 
Urgent Genius: social content competition for creatives
Social content challenge lures creatives to weekender
Daniel Farey-Jones, 15 February 2011

More than 60 creative teams from around the world will face off this weekend in an informal experiment created by Iris to see who can spawn the most liked, shared...

 
John Wren: chief executive officer of Omnicom Media Group
Omnicom boosts annual profits by 4.4%
Daniel Farey-Jones, 15 February 2011

Omnicom's profits increased by 4.4% to hit $827.7m (£513m) last year after a 7% increase in revenue over 2009.

 
VIDEO: Sorrell on apps, mobile and social networks
VIDEO: Sorrell on apps, mobile and social networks
Daniel Farey-Jones, 16 February 2011

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".

 
 
Also in the News
Jamie Oliver rides high in BR app chart
Daniel Farey-Jones, 16 February 2011
Gypsy Weddings and Brits steal BBC ratings
Daniel Farey-Jones, 16 February 2011
 
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Latest Work
Mankind 'robbery' by Cossette Toronto
Mankind 'robbery' by Cossette Toronto
15 February 2011

Mankind, a Toronto-based grooming studio for men, has launched a comedic spot by Cossette Toronto.

 
Virgin Mobile 'Kelsey' by Mother
Virgin Mobile 'Kelsey' by Mother New York
15 February 2011

Virgin Mobile launched a Valentine's Day campaign that puts a different spin on relationships.

 
Batchelors 'cash' by Dare
Batchelors Super Noodles 'cash' by Dare
15 February 2011

Super Noodles launched a humourous new ad to promote its instant cash inside special packs.

 
Stella Artois 4% 'the train' by Mother London
Stella Artois 4% 'the train' by Mother London
15 February 2011

Stella Artois' latest advertising campaign for its premium 4% smooth lager takes the viewer back to the 1960's French Riviera,on an amusing journey.

 
More Work
 
Blogs
Latest Blog Entries
HOW SHOULD WE JUDGE ANYTHING?
Dave Trott

In the thirty years before 1933, Germany won the Nobel Prize 33 times. The USA only won it 6 times....

Funny wins awards
Steve Henry

One of my favourite stories about ideas being killed goes like this. (It's from the French novel about advertising, called ...

The Gun Report 2011 - Deadline extended
Lolly and Nat

Due to a multitude of entries, we have decided to extend the deadline and give you all another two weeks...

Has TBWA\London finally turned a (fruit) corner?
Ian Darby

TBWA\London's capture of the consolidated £25 million Muller Dairy business was a coup for the agency. Especially as it triumphed...

Meryl Streep looks as much like Mrs Thatcher as William Hague
Jeremy Lee

Which, if you recall the ads from the 2001 election where he sported an artfully airbrushed copy of her famous...

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Freelance Account Manager , Creative Recruitment £150 per day,
Digital Designer for Exciting E-commerce Business , Periscope Recruitment LLP £40000 - £45000 per annum, London
Respected Account Director - Global Brand Communications Agency - £50/70K , Gabriele Skelton £50/70K,
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