Friday, 4 February 2011

Marketing Daily - The death of the brand website; plus Virgin Media, Unilever, P&G, and online marketing rules.

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
The death of the brand website?
Stuart Derrick,
02 February 2011
 

Today's consumers are most likely to interact with brands via social networks....
Bacardi: focus on social networking
 
 
What brands need to know about the ASA's online remit
Gemma Charles,
02 February 2011
 

Brands' online marketing content will fall into the ASA's remit in March.
Chupa Chups: less controversial brand website
 
 
Virgin Media bids for inclusive brand appeal
Ed Owen,
04 February 2011
 

Virgin Media is introducing the strapline 'A more exciting place to live'...
Virgin Media: 'more exciting place to live' by DDB
 
 
Unilever's Polk champions bigger marketing budgets
Loulla-Mae Eleftheriou-Smith,
04 February 2011
 

Mike Polk, president of food, home and personal care at Unilever, has...
Unilever's Polk champions bigger marketing budgets
 
 
P&G consolidates global units as Steel exits role
Loulla-Mae Eleftheriou-Smith,
03 February 2011
 

Procter & Gamble is consolidating its three global business units into two...
Robert A McDonald: chairman of the board, president and chief executive officer
 
 
Diageo appoints top global marketer for Guinness
Gemma Charles,
04 February 2011
 

Oliver Loomes, the marketing and innovation director for Diageo Ireland, has been...
Guinness: appoints a new top marketer
 
 
Brands bundle into rugby as Six Nations returns
John Reynolds,
04 February 2011
 

Brewer Greene King has become the latest brand to agree a new...
Lawrence Dallaglio: sponsored by Greene King IPA
 
 
 
Also in the News
 
Packaging: The battle between sustainability and stand-out
Mary Cowlett,
03 February 2011
 
Superdry plans store expansion in Europe
Ed Owen,
04 February 2011
 
LG to launch first 3D smartphone
Ed Owen,
04 February 2011
 
'Brandjacking' sites take 28% of branded search terms
Ed Owen,
04 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Santander has its cake and eats it with McLaren F1 deal
Alex Brownsell
 

The announcement that Santander is to continue to back the McLaren F1 team will have delighted the Spanish bank's UK...
 
 
Why advertisers should support i newspaper
Dominic Mills
 

Normal 0 0 1 537 3066...
 
 
Unilever learns a viral lesson from P&G
Noelle McElhatton
 

When the chief marketing officer at Unilever (aka the world's second biggest advertiser) speaks, we are obliged to listen. Indeed,...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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