Tuesday, 22 February 2011

Marketing Daily - Telegraph to unveil paid-for website; plus Morrisons, Coke Zero, Sony Ericsson, and Burger King

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Government considers central marketing department
Gemma Charles,
22 February 2011
 

A radical centralisation of the marketing function across the government and its...
Census 2011: latest government ad campaign
 
 
Telegraph to unveil paid-for website in September
John Reynolds and Sarah Shearman,
22 February 2011
 

Telegraph Media Group (TMG) is set to announce details of a metered...
Telegraph: will unveil paid-for website in September
 
 
Morrisons tests 'M Local' convenience store branding
Rachel Barnes,
22 February 2011
 

Morrisons is gearing up to launch its convenience retail outlets, with 'M...
M Local: convenience store concept
 
 
Coke Zero aims to gain ground on Pepsi Max
Loulla-Mae Eleftheriou-Smith,
22 February 2011
 

Coca-Cola is launching a major Coke Zero ad offensive, as part of...
Coke Zero: launching new ad campaign
 
 
Burger King axes six UK marketing jobs
John Reynolds,
22 February 2011
 

Burger King is to slash its UK marketing team by more than...
Burger King: 'used cars' TV spot
 
 
Sony Ericsson hires TMW to lead global direct push
Ed Owen,
22 February 2011
 

Sony Ericsson is plotting a global direct marketing campaign, as part of...
Sony Ericsson: hired TMW to lead global direct push
 
 
 
Also in the News
 
Premier Foods introduces function-led marketing division
John Reynolds,
22 February 2011
 
BMW backs 'born electric' car sub-brand
Ed Owen,
22 February 2011
 
Bodyform to bring back signature song
Loulla-Mae Eleftheriou-Smith,
22 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
BMW: finally an i-brand with something interesting to say
Alex Brownsell
 

Yesterday was a big day in the automotive industry, as BMW pledged to give electric and hybrid cars the premium-factor with...
 
 
How can brands identify and avoid potential ID fraud?
Keith Jones, head of data strategy at Royal Mail
 

Identity fraud is big business in the UK. The National Fraud Authority recently estimated that it costs the...
 
 
Just because it̢۪s digital....
Ivan Clark
 

Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...
 
 
 
 
 
 
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