Campaign Daily Fix - Homebase, Rapp, Lynx, Gatorade, PHD

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23 February 2011

Latest News Homebase ad is banned following complaint from rival Loulla-Mae Eleftheriou-Smith, 23 February 2011 Homebase, the homeware store, has had a TV ad banned by the Advertising Standards Authority (ASA) after its rival B&Q complained that the ad was misleading.   Rapp sets up innovation unit Daniel Farey-Jones, 23 February 2011 Rapp is attempting to become more innovative by setting up a unit led by its group chief technology officer Steve Furminger, that will fast-track new ideas and services.   Lynx recruits Kelly Brook for Excite digital campaign Mark Banham, 23 February 2011 Unilever deodorant Lynx is to launch digital activity by BBH featuring model Kelly Brook, as part of its "Even angels will fall" campaign for its Excite variant.   Gatorade pits man against tree Daniel Farey-Jones, 23 February 2011 SAO PAOLO - Sports drink brand Gatorade has launched a new TV ad by AlmapBBDO that shows a man pursuing a moving tree.   PHD birthday ad invites marketers to up their game Katherine Levy, 21 February 2011 Omnicom-owned media agency PHD has created an ad to mark its 21st birthday, which challenges marketers to "up their game" in preparation for the next generation of consumers.     Also in the News Channel 5 brings in MTV marketing chief Loulla-Mae Eleftheriou-Smith, 23 February 2011 Bainbridge joins The Big Shot agency Nina Rosandic, 23 February 2011   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work Heineken 'one million hugs' by AKQA 21 February 2011 Heineken has launched a new film on the Heineken Facebook page as a thank you to Facebook fans who allowed it to earn one million Facebook 'Likes'.   Pretty Polly 'hunt for legs 11' by BMB 21 February 2011 Pretty Polly, the tights manufacturer, has launched a campaign created by BMB, to find 'Pretty Polly's Legs of 2011'.   More Work   Blogs Latest Blog Entries PHD's worst birthday. Ever. Jeremy Lee I'm a bit late on this one, but I'm not entirely clear what PHD hoped to achieve with the release... CLUSTERING: LESS REALLY IS MORE Dave Trott   When I was a junior copywriter at BMP, one of the first commercials I did was for Pepsi Cola.... Like it is Steve Henry   Way before Keysie and Graysie got into trouble, Adland had its own sexism scandals. Several years ago, an English... Crowdsourcing spells f@@kin danger for Paddy Power Ian Darby I admire Paddy Power. It's become an amazing brand in the highly competitive gambling market.  Triumphing over established players such... More Blogs Campaign Jobs Account Manager - Top Integrated Agency , round8 £25-£30k, London Creative Account Manager (6 month contract) , Creative Recruitment £40-£45k, London Digital Account Manager , Purple Consultancy £28000 - £32000 per annum, London Integrated Project Manager , Emma & Rachael & You £50,000 - £60,000, Designer - Branding Creativity , Periscope Recruitment LLP £30000 - £33000 per annum, London Strategy Director , Daniel Marks London £100-120K + Excellent Benefits, London Search more jobs Manage my bulletins     Unsubscribe from this bulletin   Home     News     About Us     Contact Us     Advertising     Log in       Advertising Jobs     Marketing Jobs     Media Jobs     Digital Jobs     Design jobs     Direct Marketing Jobs   © Haymarket 1957 - 2011 All rights reserved