Friday 18 February 2011

Marketing Daily - Unilever rejigs global media; plus O2, the Co-op, Suzuki, and the Big Society

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Unilever rejigs global media team
Loulla-Mae Eleftheriou-Smith,
18 February 2011
 

Unilever has named Luis Di Como as its senior vice-president for global...
Luis Di Como: replaces Laura Klauberg at Unilever
 
 
Revolution cover feature: The web gets rules
Adam Woods,
15 February 2011
 

Regulators have finally recognised that the internet needs policing in order for...
The web is gradually becoming a safer place to do business
 
 
Revolution's Battle of the brands: O2 vs Orange
Kim Benjamin,
15 February 2011
 

For mobile phone operators O2 and Orange, search is one of the...
How does the search strategy of O2 and Orange compare?
 
 
Big Society is 'front for public spending cuts', finds study
Rachel Barnes,
18 February 2011
 

The concept of David Cameron's Big Society is misunderstood by more than...
David Cameron: presents his Big Society initiative
 
 
Co-op launches sustainability charter to counter 'corporate greed'
Ed Owen,
18 February 2011
 

The Co-op today launched its sustainability charter, promising to be a counterpoint...
The Co-op: 'husband' TV spot by TBWA\Manchester
 
 
The other kind of social networks
Craig Smith ,
15 February 2011
 

Is there any need for face-to-face networking in the era of LinkedIn...
The other kind of social networks
 
 
 
Also in the News
 
Supermarket sales power customer magazine growth
John Reynolds,
18 February 2011
 
Fifa and Uefa lose football rights court bid
John Reynolds,
18 February 2011
 
Tourism New Zealand launches UK digital marketing campaign
Loulla-Mae Eleftheriou-Smith,
18 February 2011
 
Suzuki signs two year sponsorship deal for Clothes Show Live
Loulla-Mae Eleftheriou-Smith,
18 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The devil is in the detail
Dominic Rowbotham
 

Over the past year, many in the retail sector have been warning of the dangers for brands of getting drawn...
 
 
Creativity back on the agenda
Scott Knox
 

It has been a busy few weeks at the MAA- new faces, exciting initiatives and a lot of planning for...
 
 
ARGHHHHH! Manchester United brand partnership overkill!
Chris J Reed
 

I live in Singapore. I love Singapore. Apart from one thing. They love Manchester United. Worse than that. They sell...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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