Thursday 10 February 2011

Campaign Daily Fix - Muller, Carlsberg, MEC, Publicis, Learndirect, L'Oreal

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Campaign Daily Fix
 
10 February 2011  
Latest News
Müller: TBWA\London snares ad account
TBWA snares £25m Müller account
Sara Kimberley, 10 February 2011

Müller Dairy has consolidated its £25m advertising account into TBWA\London after a winner-takes-all pitch involving its other roster agency VCCP.

 
Carlsberg: 'team talk' campaign by Saatchi & Saatchi
Carlsberg kicks-off search for global digital agency
Anne Cassidy, 10 February 2011

Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims to connect with a younger consumer.

 
Steve Hatch has been promoted to MEC UK CEO
MEC promotes Tom George and Steve Hatch
Katherine Levy, 10 February 2011

MEC, the WPP media network, has promoted its UK chief executive Tom George to the role of chairman, North Europe, with its UK managing director Steve Hatch stepping up to...

 
Maurice Levy : Publicis Groupe chief executive
Crisis over, declares Levy after 'excellent' Publicis results
Daniel Farey-Jones, 10 February 2011

Publicis Groupe chief executive Maurice Levy has issued a glowing report of his company's prospects, after it achieved 12.5% organic growth in the fourth quarter and topped €5bn in annual...

 
Learndirect: '60 Second Makeover' sponsorship ad
Agencies lineup for Learndirect business
Matt Williams, 10 February 2011

Ufi, the organisation behind the online learning provider Learndirect, is looking for an agency to handle its integrated advertising and media account.

 
L'Oreal: reviews CRM account
L'Oreal calls UK CRM review
Sara Kimberley, 10 February 2011

L'Oreal is reviewing its UK customer relationship management account and build engagement with its consumers cross the Garnier, Maybelline and L'Oreal beauty brands.

 
 
Also in the News
Halifax creative pitch reveals threat of video-sharing sites
Matt Williams, 10 February 2011
Outdoor Hall of Fame contest opens
Suzanne Bidlake, 10 February 2011
Media agencies line up for £9m Page & Moy account
Katherine Levy, 10 February 2011
 
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Latest Work
Renault 'va va voom' by Publicis London
Renault 'va va voom' by Publicis London
10 February 2011

Renault has revived the "Va va voom" positioning for its Clio model in a stylish new ad created by Publicis London.

 
Daily Mail ‘upgrade with the Daily Mail’ by M&C Saatchi
Daily Mail 'upgrade with the Daily Mail' by M&C Saatchi
10 February 2011

The Daily Mail has launched a new multimedia campaign, created by M&C Saatchi, to encourage readers to 'upgrade with the Daily Mail'.

 
Yorkshire Tea ‘little urn’ by Beattie McGuinness Bungay
Yorkshire Tea 'little urn' by Beattie McGuinness Bungay
10 February 2011

Beattie McGuinness Bungay has launched a TV campaign for Yorkshire Tea documenting a road trip by a tea van from LA to New York City, taking a proper cup of...

 
More Work
 
Blogs
Latest Blog Entries
Has TBWA\London finally turned a (fruit) corner?
Ian Darby

TBWA\London's capture of the consolidated £25 million Muller Dairy business was a coup for the agency. Especially as it triumphed...

Meryl Streep looks as much like Mrs Thatcher as William Hague
Jeremy Lee

Which, if you recall the ads from the 2001 election where he sported an artfully airbrushed copy of her famous...

REALITY IS IRRELEVANT
Dave Trott

  I recently watched a TED talk by a professor from The Columbia Business School. I wasn't expecting much. I...

The Gun Report 2011 - Albion comes out on top
Lolly and Nat

Out of hundreds of entries, we are pleased to announce that Albion currently hold first place in The Gun Report....

More Blogs
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