Thursday, 24 February 2011

Media AM - Big Society airtime, product placement, STV, Gary Digby, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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David Cameron's government is in talks with broadcasters
Government in talks over Big Society airtime
Jeremy Lee, 24 February 2011

As part of David Cameron's "Big Society" initiative, the Government is asking...

  
Electronic Arts in product placement talks
Brands sign up for product placement deals
Ed Owen, 24 February 2011

Electronic Arts is expected to be among the first advertisers to run...

  
STV: profits hit by legal dispute with ITV
STV revenues rise, but profits hit by legal dispute with ITV
Maisie McCabe, 24 February 2011

STV, the channel three licensee in Scotland, has reported a 36.1% fall...

  
Gary Digby…meetings scheduled with global account directors
Digby takes Global Radio consultancy role
Maisie McCabe, 24 February 2011

Gary Digby, the former ITV commercial director who left ITV as part...

  
The Daily Express: Argos offer
Paper Round (24 February) - Which clients are advertising in the national press?
Sarah Johnson, 24 February 2011

The British Red Cross launches an urgent appeal for donations to help...

  
*   Also in the News
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Archant and DC Thomson only daily risers in regional ABCs
Maisie McCabe, 23 February 2011
Google donates $2.7m for IPI to explore future of news
Arif Durrani, 23 February 2011
Perform challenges Sky with Goal.com acquisition
Daniel Farey-Jones, 23 February 2011
Channel 5 brings in MTV marketing chief
Loulla-Mae Eleftheriou-Smith, 23 February 2011
Media Bitch's Diary 23 February
Harriet Dennys, 23 February 2011
 
 
Blogs & Forums
Latest Blog Entries
Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

Just because it’s digital....
Ivan Clark

Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...

PHD's worst birthday. Ever.
Jeremy Lee

I'm a bit late on this one, but I'm not entirely clear what PHD hoped to achieve with the release...

BBC Magazines: even when they’re winning, they lose
Arif Durrani

  I make no apologies for our extensive magazine coverage this week . The industry's biannual circulation audit should be a...

Outdoor Advertising: product placement in your life
Ivan Clark

Beware you are about to be confronted with a new and insidious assault on your senses by advertisers. ...

Because you're worth it...
Ben Hughes

  How do you get what you pay for? Chelsea FC must be wondering this right now. The club shelled...

Hearst sets eyes firmly east with Lagardère deal
Arif Durrani

  The decision by the owner of Cosmopolitan to buy the rights for Elle reflects the shifting sands of the magazine marketplace…...

Ready to rock
Ben Hughes

    I read with interest MediaWeek's coverage of AOL's $315m Huffington Post takeover on Tuesday . Shelling out such...

 
 
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