Monday 21 February 2011

Marketing Daily - KFC drops 'Finger Lickin' Good' slogan; plus Ryanair, Waitrose, Ginsters, and London Fashion Week

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
KFC drops 'Finger Lickin' Good' in health-focused revamp
Daniel Farey-Jones,
21 February 2011
 

Kentucky Fried Chicken is to replace its 50-year-old 'Finger Lickin' Good' slogan...
KFC: 50-year-old slogan goes in health-focused revamp
 
 
Ryanair to place ads on boarding passes
Loulla-Mae Eleftheriou-Smith,
21 February 2011
 

Ryanair, the budget airline, is partnering with publisher Ink to create customised...
Ryanair: plans to carry advertising on its boarding cards
 
 
Waitrose to sell Fairtrade condoms
John Reynolds,
21 February 2011
 

Waitrose is reinforcing its sustainability credentials by becoming the first major UK...
Fairtrade condoms: go on sale in Waitrose stores from April
 
 
Brands strut their stuff for London Fashion Week
Nina Rosandic,
21 February 2011
 

This year's London Fashion Week is once again attracting the attention and...
London Fashion Week: attracts a strong following from brands
 
 
Ginsters targets men with £6.5m ad push
Alex Brownsell,
21 February 2011
 

Ginsters, the savoury foods brand, has launched an ad campaign that encourages...
Ginsters: 'man plea' campaign by Grey London
 
 
Calls for tighter alcohol advertising restrictions as death toll rises
Mark Banham,
21 February 2011
 

The alcoholic drinks industry has come under fire from a series of...
Alcohol advertising: report urges tighter controls
 
 
 
Also in the News
 
Hyundai to sponsor Channel 4 reality show
Mark Banham,
21 February 2011
 
Census TV ad breaks tonight
Daniel Farey-Jones,
21 February 2011
 
Playboy readies launch of TV streaming service
Ed Owen,
21 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Hollywood lead’s the way on how to create brand partnerships
Chris J Reed
 

Film companies really grasp how to use partnership marketing to increase their budget, create positive word of mouth and target...
 
 
What’s Your ‘Plan B’?
Rachel Brushfield
 

If you got made redundant tomorrow, what would you do? I'm not trying to be a miserable kill-joy, it's something...
 
 
Dynamic control
Mark Simpson, Founder and President, Maxymiser
 

Web site optimisation and personalisation is critical to online success in a ruthlessly competitive market. Yet the costs soon escalate...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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