Breaking news from Brand Republic - Dove, Homebase, British Airways, Asda, alternative royal wedding, longer ad breaks

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Traditional media owners start to dominate online by Arif Durrani 23 February 2011, 08:00AM Traditional media and information companies have begun to reassert their expertise in the digital space over much of the last decade, according to research from UKOM/Nielsen. Dove deodorant launch bolsters beauty appeal by Loulla-Mae Eleftheriou-Smith 23 February 2011, 08:00AM Dove is expanding its deodorant portfolio with a product that it claims can improve underarm appearance, as it looks to further position itself as a beauty brand rather than a skincare range. Homebase ad is banned following complaint from rival by Loulla-Mae Eleftheriou-Smith 23 February 2011, 08:57AM Homebase, the homeware store, has had a TV ad banned by the Advertising Standards Authority (ASA) after its rival B&Q complained that the ad was misleading. Does British Airways still value brand-led marketing? by Loulla-Mae Eleftheriou-Smith 23 February 2011, 12:00AM BA's marketer 'churn' may be a symptom of deeper malaise, writes Loulla-Mae Eleftheriou-Smith. Eight things you need to know about Mobile World Congress by George Nimeh 23 February 2011, 12:00AM Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona - the biggest to date. Asda launches into premium homeware sector by Mark Banham 23 February 2011, 09:45AM Asda has announced that it is moving into the premium homeware market with the launch of new premium brand Elegant Living, which it will source with parent company Walmart. Hobgoblin and Kerrang! seek 'alternative' Wills and Kate by Nina Rosandic 22 February 2011, 04:54PM Beer brand Hobgoblin has teamed up with Kerrang! Radio to offer couples the chance to win a £20,000 medieval-themed wedding to coincide with the royal marriage ceremony in April. Ofcom lengthens ad breaks for single dramas by Mark Banham 22 February 2011, 04:50PM Media regulator Ofcom will loosen the time limit it sets for commercial ad breaks during single dramas for a year, as part of a trial due to start on the 28 February (Monday), the same day as the rules on product placement relax. Gatorade pits man against tree by Daniel Farey-Jones 23 February 2011, 09:15AM SAO PAOLO - Sports drink brand Gatorade has launched a new TV ad by AlmapBBDO that shows a man pursuing a moving tree. Paper Round (23 February) - Which clients are advertising in the national press? by Sarah Johnson 23 February 2011, 09:15AM London Fashion Week has a knock-on effect across newspaper ads while The University of Leicester asks for opinions on national wellbeing. Adland The UK's biggest advertising, media and digital agencies, mapped.   View the map   Intelligence Sector Insight: Refreshing figures by Jane Bainbridge 22 February 2011, 12:00AM In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet. Are you part of Middle Britain? by Richard Jenkings 21 February 2011, 08:30AM Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I. The power of the big screen by Judith Kennedy 17 February 2011, 08:00AM Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT. Think BR Real time bidding - the new face of publishing Real time bidding is changing the way publishers manage their businesses, writes Tom Jenen, commercial director EMEA at Admeld   Working the new creative model Also in the news Hachette Filipacchi invests in Sugar online by Katherine Levy, 22 February 2011, 03:40PM Bodyform brings back signature song by Loulla-Mae Eleftheriou-Smith, 22 February 2011, 12:41PM Sex.com enters record books following £8.2m sale by Mark Banham, 22 February 2011, 03:00PM Gardeners' World magazine celebrates 20th birthday by Katherine Levy, 22 February 2011, 03:48PM BMW backs 'born electric' car sub-brand by Ed Owen, 22 February 2011, 11:10AM BaByliss hands social media to Libertine by Sara Kimberley, 22 February 2011, 09:38AM Latest Blog Entries When 'bottom-up' becomes the new normal Alan Mitchell, 23 February 2011 Beyond reasonable doubt, the act must change David Barker, 22 February 2011 Controversial cans Greg Taylor, 22 February 2011 PHD's worst birthday. Ever. Jeremy Lee, 22 February 2011 CLUSTERING: LESS REALLY IS MORE Dave Trott, 22 February 2011 Just because it's digital.... Ivan Clark, 22 February 2011 Latest jobs Senior Data Processor Recruiter TOLUNA Salary Attractive salary package Location London, Ealing, W5 Online Marketing Exec (SEO & PPC) Recruiter Propel Salary £24000 - £25000 per annum + Full benefits package Location London Digital Account Manager - Manchester Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Manchester Senior Account Manager Recruiter Dynamic New Alliances Salary Up to £40K Location London Account Manager Recruiter Direct Recruitment Salary £30k + bens Location London Group Account Director - London Recruiter Dynamic New Alliances Salary £50K - £60K Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders