Monday 14 February 2011

Campaign Daily Fix - Sky, Debenhams, Product Placement, Billetts, Groupon

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Campaign Daily Fix
 
14 February 2011  
Latest News
Sky: broadcaster completes line-up of its digital advertising roster
Sky replaces AKQA with Elvis on digital roster
Sara Kimberley, 14 February 2011

BSkyB has added Elvis Communications to its £10m digital advertising roster, replacing incumbent AKQA.

 
Debenhams: Feel Fabulous ad stars Julien Macdonald
Julien Macdonald stars in Debenhams Feel Fabulous ad
Sara Kimberley, 14 February 2011

Debenhams has recruited Jasper Conran, Ben De Lisi and Julien Macdonald to appear in its TV ad, which launches tonight.

 
Product placement logo: to appear in corner of screen
Product placement logo and three-second rule revealed
Daniel Farey-Jones, 14 February 2011

Ofcom has released the logo that broadcasters must show during UK-produced programmes containing product placement, together with rules on when it has to be shown.

 
Ebiquity: replaces Billetts and Xtreme Information
Billetts brand makes way for Ebiquity
Daniel Farey-Jones, 14 February 2011

Media auditor Billetts and advertising monitoring service Xtreme Information are being replaced by their parent company's brand Ebiquity.

 
Groupon: pulls 'offensive' Tibet ad
Groupon pulls 'offensive' Super Bowl ad
Sara Kimberley, 14 February 2011

Groupon, the online collective purchasing service, has pulled a US TV ad after a public backlash, angry about the company trivialising the plight of Tibet.

 
 
Also in the News
Piccadilly Circus lights open to new brand as Sanyo exits
Daniel Farey-Jones, 14 February 2011
Baftas pick up 5.3 million viewers
Mark Banham, 14 February 2011
DCM drafts in Cineworld's Lilly following Bowley departure
Katherine Levy, 14 February 2011
 
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Latest Work
Yorkshire Tea ‘little urn’ by Beattie McGuinness Bungay
Yorkshire Tea 'little urn' by Beattie McGuinness Bungay
10 February 2011

Beattie McGuinness Bungay has launched a TV campaign for Yorkshire Tea documenting a road trip by a tea van from LA to New York City, taking a proper cup of...

 
Daily Mail ‘upgrade with the Daily Mail’ by M&C Saatchi
Daily Mail 'upgrade with the Daily Mail' by M&C Saatchi
10 February 2011

The Daily Mail has launched a new multimedia campaign, created by M&C Saatchi, to encourage readers to 'upgrade with the Daily Mail'.

 
Renault 'va va voom' by Publicis London
Renault 'va va voom' by Publicis London
10 February 2011

Renault has revived the "Va va voom" positioning for its Clio model in a stylish new ad created by Publicis London.

 
More Work
 
Blogs
Latest Blog Entries
Funny wins awards
Steve Henry

One of my favourite stories about ideas being killed goes like this. (It's from the French novel about advertising, called ...

The Gun Report 2011 - Deadline extended
Lolly and Nat

Due to a multitude of entries, we have decided to extend the deadline and give you all another two weeks...

Has TBWA\London finally turned a (fruit) corner?
Ian Darby

TBWA\London's capture of the consolidated £25 million Muller Dairy business was a coup for the agency. Especially as it triumphed...

Meryl Streep looks as much like Mrs Thatcher as William Hague
Jeremy Lee

Which, if you recall the ads from the 2001 election where he sported an artfully airbrushed copy of her famous...

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