Thursday 10 February 2011

Breaking news from Brand Republic - Carlsberg, MEC, Muller Dairy, Everything Everywhere, Publicis

 
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Latest news
 
Carlsberg kicks-off search for global digital agency  
Carlsberg kicks-off search for global digital agency
by Anne Cassidy
10 February 2011, 08:00AM
 
Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims to connect with a younger consumer.
 
MEC promotes Tom George and Steve Hatch  
MEC promotes Tom George and Steve Hatch
by Katherine Levy
10 February 2011, 08:00AM
 
MEC, the WPP media network, has promoted its UK chief executive Tom George to the role of chairman, North Europe, with its UK managing director Steve Hatch stepping up to UK chief executive.
 
TBWA snares £25m Müller account  
TBWA snares £25m Muller account
by Sara Kimberley
10 February 2011, 08:00AM
 
Muller Dairy has consolidated its £25m advertising account into TBWA\London after a winner-takes-all pitch involving its other roster agency VCCP.
 
Everything Everywhere readies high street stores  
Everything Everywhere readies high street stores
by Sara Kimberley
10 February 2011, 08:11AM
 
Everything Everywhere, the joint venture between T-Mobile and Orange, is opening its first high street store on Friday (18 February).
 
Crisis over, declares Levy after 'excellent' Publicis results  
Crisis over, declares Levy after 'excellent' Publicis results
by Daniel Farey-Jones
10 February 2011, 09:36AM
 
Publicis Groupe chief executive Maurice Levy has issued a glowing report of his company's prospects, after it achieved 12.5% organic growth in the fourth quarter and topped €5bn in annual revenue.
 
Agencies lineup for Learndirect business  
Agencies lineup for Learndirect business
by Matt Williams
10 February 2011, 08:00AM
 
Ufi, the organisation behind the online learning provider Learndirect, is looking for an agency to handle its integrated advertising and media account.
 
L'Oreal calls UK CRM review  
L'Oreal calls UK CRM review
by Sara Kimberley
10 February 2011, 08:00AM
 
L'Oreal is reviewing its UK customer relationship management account and build engagement with its consumers cross the Garnier, Maybelline and L'Oreal beauty brands.
 
Mobile price comparison and search growing rapidly  
Mobile price comparison and search growing rapidly
by John Reynolds
10 February 2011, 09:21AM
 
Consumers prefer to compare prices via smartphones rather than other digital media, according to digital marketing agency Latitude.
 
Thetrainline brings Digital Element on board for localised ad task  
Thetrainline brings Digital Element on board for localised ad task
by Sarah Shearman
10 February 2011, 08:00AM
 
Thetrainline, the online train ticket retailer, is planning to offer city-based deals and discounts on its site for customers, based on the location where they purchased their ticket.
 
Paper Round (10 February) - Which clients are advertising in the national press?  
Paper Round (10 February) - Which clients are advertising in the national press?
by Sarah Johnson
10 February 2011, 09:09AM
 
Valentine fever takes hold of today's press, which is loaded with offers from all the major food retailers, while Sky offers a free weekend pass for Sky 3, and Unite looks for support in its fight against BA.
 
 
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Smartphone success: Android and the early-adopter love affair  
Smartphone success: Android and the early-adopter love affair
by Maurice Fyles
08 February 2011, 08:00AM
 
While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research.
 
Can online music services make money?  
Can online music services make money?
by Alex Blyth
07 February 2011, 12:23PM
 
As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice'
 
The death of the brand website?  
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
 
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
 
 
Think BR

Edwards on Branding: Giving customers the boot

More brands should follow US shoe retailer Zappos' lead and kick abusive customers into touch.



 

Also in the news
 
WCRS founder Ron Collins passes away
by Campaign staff, 09 February 2011, 10:45AM
 
Y&R Advertising appoints David Sable as global CEO
by Matt Williams, 09 February 2011, 01:18PM
 
Nokia CEO does hatchet job on own company, according to leaked memo
by Ed Owen, 09 February 2011, 12:45PM
 
French Connection to launch Facebook store
by Sarah Shearman, 09 February 2011, 11:11AM
 
Guerlain appoints Duke/Razorfish to global digital account
by Sara Kimberley, 09 February 2011, 03:40PM
 
 
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