Breaking news from Brand Republic - Govt marketing, Telegraph, Kylie Minogue, Coke Zero, Morrisons, Spotify

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Government considers central marketing department by Gemma Charles 22 February 2011, 08:00AM A radical centralisation of the marketing function across the government and its executive agencies is being considered in the Cabinet Office's communications review. Telegraph to unveil paid-for website in September by John Reynolds 22 February 2011, 08:00AM Telegraph Media Group (TMG) is set to announce details of a metered website in the spring, with the launch pencilled in for September. Kylie Minogue fronts new Lexus campaign by Mark Banham 22 February 2011, 09:00AM Car manufacturer Lexus launches its latest ad campaign this week, featuring pop princess Kylie Minogue and called "Quiet Revolution". Coke Zero aims to gain ground on Pepsi Max by Loulla-Mae Eleftheriou-Smith 22 February 2011, 08:00AM Coca-Cola is launching a major Coke Zero ad offensive, as part of its ongoing drive to steal share from rival Pepsi Max. Morrisons rolls out 'M Local' convenience store trials by Rachel Barnes 22 February 2011, 08:00AM Morrisons is gearing up to launch its convenience retail outlets, with 'M Local' the front-runner for branding. Spotify valued at $1bn in latest investment round by Daniel Farey-Jones 22 February 2011, 09:05AM Spotify has secured around $100m of new financing in a deal that values the site five times higher than its 2009 evaluation, and could be the precursor to a US rollout, according to reports. Burger King axes six UK marketing jobs by John Reynolds 22 February 2011, 08:00AM Burger King is to slash its UK marketing team by more than 50% as a result of job cuts implemented by its private-equity owners. News of the World's names upcoming men's magazine Jam by Katherine Levy 21 February 2011, 04:14PM News International's pilot men's magazine, which will be included in the News of the World on 6 March, will be called Jam, Media Week can reveal. Paper Round (22 February) - Which clients are advertising in the national press? by Sarah Johnson 22 February 2011, 09:25AM Broadcasters advertise new shows in today's papers hoping the wet weather will encourage readers to stay at home in front of the box. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Are you part of Middle Britain? by Richard Jenkings 21 February 2011, 08:30AM Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I. The power of the big screen by Judith Kennedy 17 February 2011, 08:00AM Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT. Latitude mobile report (pt 3): Predictions for 2011 by Latitude 16 February 2011, 08:00AM Internet search volumes from mobile devices are set to rocket in 2011 thanks to the growth of the tablet market, according to Latitude's predictions for the year ahead. Think BR Are you mobile first or last? It's time for brands to get mobilised or risk missing out on untold opportunities, writes John Rudaizky, CEO WPP Team Vodafone.  Working the new creative model Also in the news Saturday and Sunday Telegraph lift cover prices by 10p by John Reynolds, 21 February 2011, 03:30PM Nickelodeon bulks up brand licensing division by Mark Banham, 21 February 2011, 03:17PM Channel 4 adds Paralympic World Cup to its schedule by Mark Banham, 21 February 2011, 02:00PM Brands strut their stuff at London Fashion Week by Nina Rosandic, 21 February 2011, 01:26PM PHD birthday ad invites marketers to up their game by Katherine Levy, 21 February 2011, 12:50PM Latest Blog Entries How can brands identify and avoid potential ID fraud? Keith Jones, head of data strategy at Royal Mail, 22 February 2011 Stripped back Greg Taylor, 21 February 2011 Congratulations WPP - your share price has recovered to its 2001 level Bob Willott, 21 February 2011 Guest Blogger: Emma Perkins on the MAA Best Awards (Digital) Scott Knox, 21 February 2011 Hollywood lead's the way on how to create brand partnerships Chris J Reed, 21 February 2011 Dynamic control Mark Simpson, Founder and President, Maxymiser, 21 February 2011 Latest jobs Senior Data Processor Recruiter TOLUNA Salary Attractive salary package Location London, Ealing, W5 Online Marketing Exec (SEO & PPC) Recruiter Propel Salary £24000 - £25000 per annum + Full benefits package Location London Digital Account Manager - Manchester Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Manchester Senior Account Manager Recruiter Dynamic New Alliances Salary Up to £40K Location London Account Manager Recruiter Direct Recruitment Salary £30k + bens Location London Head of Demand and Supply Recruiter PFJ Salary £50000 - £60000 per annum + Excellent Bonus and Benefits Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders