Breaking news from Brand Republic - Sky, Superbrands, Oscars, Myleene Klass, social media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sky to close magazines, job cuts loom by Daniel Farey-Jones 28 February 2011, 08:30AM BSkyB is to set to close two of the country's largest customer titles and dramatically slash the frequency of Sky Magazine, the UK's largest circulating monthly. Mercedes-Benz and Rolls Royce top Superbrands charts by Nicola Clark 28 February 2011, 08:30AM Heritage trounced technology in the latest Consumer Superbrands rankings, while engineering, web and personal-electronics brands dominated in the 2011 Business table. TV advertisers pay record prices for Oscar glamour by Mark Banham 28 February 2011, 09:22AM Hyundai introduced an iPad-based spot during last night's Oscar coverage and Colin Firth romped home with the Best Actor gong for 'The King's Speech', topping a night of British glory that also included the Academy Award for Best Film. Myleene Klass rivals Mumsnet with own-brand channel by Loulla-Mae Eleftheriou-Smith 28 February 2011, 08:30AM Celebrity mother Myleene Klass is establishing her own online brand this summer with the planned launch of a website, which will bear her name, for young parents. Social media drawing in early adopting shoppers by Ed Owen 28 February 2011, 08:55AM Six per cent of shoppers have made purchases through social media campaigns, with 9% actively following brands, and 37% saying brand presence on social media is pointless, according to new research. MRM London hires Oglivy's Barker as client services director by Sara Kimberley 28 February 2011, 09:16AM MRM London has appointed Ogilvy Group's managing director on its Vodafone global account, Richard Barker, as client services director. Bray Leino wins London 2012 Olympics brief from Livity by Nikki Wicks 28 February 2011, 08:30AM Communications agency Bray Leino has won a brief to promote a youth project for the London 2012 Cultural Olympiad. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Sector Insight: Refreshing figures by Jane Bainbridge 22 February 2011, 12:00AM In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet. Are you part of Middle Britain? by Richard Jenkings 21 February 2011, 08:30AM Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I. The power of the big screen by Judith Kennedy 17 February 2011, 08:00AM Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT. Think BR  Product placement - more than just a bolt-on Product placement hits UK television today. Peter Jones, partner at Madigan Cluff, and James Bates, media partner at Deloitte, look at the implications.  Working the new creative model Also in the news Ford unveils first global ad campaign for the Focus by Alex Brownsell, 25 February 2011, 08:00AM Apple updates MacBooks and operating system by Ed Owen, 25 February 2011, 09:25AM EasyJet launches online community by Loulla-Mae Eleftheriou-Smith, 25 February 2011, 02:16PM Mini readies concept car film for social media audience by Sara Kimberley, 25 February 2011, 09:20AM Latest Blog Entries Keeping safe and social Nick Stringer, 25 February 2011 Minibar for the mind Greg Taylor, 25 February 2011 Location based advertising - make sure your customers don't run and hide Mike Spicer, Pulse Group, 25 February 2011 More Than freeman gives the bird to thieving scum Ian Darby, 25 February 2011 Are You Flat Out? Rachel Brushfield, 25 February 2011 An English turnstile jumper in New York Joe Gill, 25 February 2011 Latest jobs PR/Marketing Senior Account Executive Recruiter Adam Recruitment Salary £18000 - £23000 per annum Location North West England Account Director - London Recruiter Dynamic New Alliances Salary Up to £46K Location Digital Content and Community Manager Recruiter National Trust Salary C£30k Location Cambridgeshire Data Planner Recruiter Direct Recruitment Salary £45 - 45k Location London Account Manager Recruiter Propel Salary £35000 per annum + BONUS Location London Account Director - Shopper Marketing, CONSUMER ELECTRONICS - £45-50K Recruiter Judi Patton Salary up to £50K Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders