Wednesday 23 February 2011

Marketing Daily - Does British Airways still value brand-led marketing? Plus Kraft, ASDA, easyJet and Cornish pasties

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Does British Airways still value brand-led marketing?
Loulla-Mae Eleftheriou-Smith,
23 February 2011
 

BA's marketer 'churn' may be a symptom of deeper malaise, writes Loulla-Mae...

Kerris Bright: outgoing global head of marketing
 
 
Kraft commits to upping its adspend
John Reynolds,
23 February 2011
 

Kraft has laid out plans to up its marketing spend in 2011,...

Irene Rosenfeld: Kraft chief executive
 
 
Asda launches into premium homeware sector
Mark Banham,
23 February 2011
 

Asda has announced that it is moving into the premium homeware market...

Asda: reported 1.6% rise in sales and a move into premium homeware market
 
 
Eight things you need to know about Mobile World Congress
George Nimeh,
23 February 2011
 

Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona -...

Mobile World Congress: a record 60,000 attendees from 200 countries
 
 
Cornish Pasties win protected status
Ed Owen,
23 February 2011
 

The Cornish Pasty has joined a select group of protected foods, including...

Cornish Pasties: awarded protected food status by the EU
 
 
EasyJet Holidays launches through Teletext to take on Sir Stelios
Loulla-Mae Eleftheriou-Smith,
23 February 2011
 

EasyJet has today (23 February) launched its low-cost holiday packages exclusively through...

EasyJet Holidays: launching through Teletext
 
 
Adwatch (Feb 23) - Top 20 recall: Aviva gets serious
Leo Rayman, Strategy director, DDB UK,
23 February 2011
 

The insurance brand's latest Paul Whitehouse ad takes a disappointingly serious tack.

Aviva's campaign featuring Paul Whitehouse takes a sombre tone
 
 
 
Also in the News
 
Bainbridge joins The Big Shot agency
Nina Rosandic,
23 February 2011
 
Channel 5 brings in MTV marketing chief
Loulla-Mae Eleftheriou-Smith,
23 February 2011
 
Dove deodorant launch bolsters beauty appeal
Loulla-Mae Eleftheriou-Smith,
23 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
When 'bottom-up' becomes the new normal
Alan Mitchell
 

Google. Facebook. Twitter. YouTube. The one thing they've all got in common is that they're driven by information input and volunteered by...

 
 
Why do people think marketers are complete twats?
CHRIS BARRACLOUGH
 

I'm sorry but I despair sometimes. I've just watched an excruciating self promotion video for a big media company. It's on youtube....

 
 
The alternative vote: killing babies and endangering 'our boys'
Gemma Charles
 

Seen the new No to AV press ad yet? Hopefully I'll get an image soon but in the meantime have...

 
 
 
 
 
 
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