Wednesday, 16 February 2011

Marketing Daily - Tesco ads to star Paula Radcliffe; plus Tetley, Travelodge, Domino's, and Adwatch

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Tesco charity ad to star Paula Radcliffe
Rachel Barnes,
16 February 2011
 

Tesco is marking 10 years of its tie-up with Race for Life...

Tesco: releasing its first Race for Life TV ad
 
 
Government slammed over 'childhood' review
Gemma Charles,
16 February 2011
 

Advertisers have lambasted a government review into the commercialisation and sexualisation of...

Cameron: kicked off review into the sexualisation of childhood
 
 
Tetley partners with Facebook to ramp up sustainability credentials
John Reynolds,
16 February 2011
 

Tetley has launched a Facebook initiative that will allow its customers to...

Tetley: Facebook initiative enables contact with tea-producing communitiies
 
 
Travelodge names new marketing director
Loulla-Mae Eleftheriou-Smith,
16 February 2011
 

Travelodge has appointed Wickes marketer Emma Williams as its new marketing director...

Travelodge: Emma Williams is appoointed marketing director
 
 
Domino's Pizza goes for motorway market
John Reynolds,
16 February 2011
 

Domino's Pizza is to open up to 43 stores at motorway services...

Domino's Pizza: opening 43 stores at Moto motorway services
 
 
Belvedere vodka teams up with (RED) for special edition bottle
Gemma Charles,
16 February 2011
 

Belvedere, the super premium vodka, is launching a special edition bottle as...

Teaming up: Carsten Holler (left) and Usher
 
 
Adwatch (Feb 16) - Top 20 recall: Yakult hits the spot
Ash Bendelow, Director, Brave,
16 February 2011
 

'Gut instincts' theme of the probiotic drink's ads meets the creative challenge...

Yakult ad avoids scientific jargon
 
 
 
Also in the News
 
Editor's Comment: Biased data won't protect kids
Noelle McElhatton,
16 February 2011
 
Sector Insight: Travel agents
Jane Bainbridge,
16 February 2011
 
We'll Call You - John Lewis
16 February 2011
 
Profile: Andrew Morley, vice-president for marketing EMERA, Motorola Mobility
Ed Owen,
16 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Making Apps Smarter
George Nimeh
 

As part of the App Planet Forum at the Mobile World Congress, a group of experienced specialists provided their opinions...

 
 
New Ways to Make Apps Pay (video)
George Nimeh
 

Given the potential for high levels of engagement, brand-centric creativity and the pace of consumer adoption and use, everyone wants...

 
 
Sex is everywhere. Let's blame ads!
Gemma Charles
 

While a row has broken out around the research methods used as part of the government's review into the sexualisation...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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